Briefs

Hanky Panky Pearl River Peonies Low Rise Thong

Highlights:


Available Sizes:
One Size

Pearl-River-Peonies-Print
£26.00
Full  
Commando Sexy And Smooth Thong Thumbnail
NEW

Commando Sexy And Smooth Thong

Highlights:


Available Sizes:
Small (UK 8-10), Medium (UK 10-12), Large (UK 12-14)

Black Rose
£42.00
Full  
Katherine Hamilton Sophia Black Lace Thong Thumbnail
NEW

Katherine Hamilton Sophia Black Lace Thong

Highlights:


Available Sizes:
UK 6, UK 8, UK 10, UK 12, UK 14, UK 16

Black
£42.00
Full  
Katherine Hamilton Sophia Black Lace G String Thumbnail
NEW

Katherine Hamilton Sophia Black Lace G String

Highlights:


Available Sizes:
UK 6, UK 8, UK 10, UK 12, UK 14, UK 16

Black
£40.00
Full  
Katherine Hamilton Sophia Ivory Lace Thong Thumbnail
NEW

Katherine Hamilton Sophia Ivory Lace Thong

Highlights:


Available Sizes:
UK 6, UK 8, UK 10, UK 12, UK 14, UK 16

Ivory
£42.00
Full  
Katherine Hamilton Sophia Ivory Lace G String Thumbnail
NEW

Katherine Hamilton Sophia Ivory Lace G String

Highlights:


Available Sizes:
UK 6, UK 8, UK 10, UK 12, UK 14, UK 16

Ivory
£40.00
Full  
Katherine Hamilton Abbie Vintage Lace Thong Thumbnail
NEW

Katherine Hamilton Abbie Vintage Lace Thong

Highlights:


Available Sizes:
UK 6, UK 8, UK 10, UK 12, UK 14, UK 16

Black
£48.00
Full  
Katherine Hamilton Abrielle Black Embroidered Thong Thumbnail
NEW

Katherine Hamilton Abrielle Black Embroidered Thong

Highlights:


Available Sizes:
UK 6, UK 8, UK 10, UK 12, UK 14, UK 16

Black-Nude
£68.00
Full  
Katherine Hamilton Abbie Vintage Rose Lace Thong Thumbnail
NEW

Katherine Hamilton Abbie Vintage Rose Lace Thong

Highlights:


Available Sizes:
UK 6, UK 8, UK 10, UK 12, UK 14, UK 16

Vintage-Rose
£48.00
Full  
Katherine Hamilton Abrielle Blue Embroidered Thong Thumbnail
NEW

Katherine Hamilton Abrielle Blue Embroidered Thong

Highlights:


Available Sizes:
UK 6, UK 8, UK 10, UK 12, UK 14, UK 16

Blue-Nude
£68.00
Full  

Promise Luxury La Traviata Thong Back Short

Highlights:


Available Sizes:
Large

La-Traviata-Coral
£15.00
Full  
Ambra Bondi Bare Thong Thumbnail
NEW

Ambra Bondi Bare Thong

Highlights:


Available Sizes:
UK 8-10, UK 12-14, UK 16-18

Black Rose-Beige
£9.00
Full  

Ambra Seamless Thong

Highlights:


Available Sizes:
UK 8-10, UK 12-14, UK 16-18

Black Grey-Marl Nude White
£8.00
Full  

Hanky Panky Organic Cotton Low Rise Thong

Highlights:


Available Sizes:
One Size

Navy
£22.00
Full  

Lascana Londra Thong

Highlights:


Available Sizes:
UK 6-8, UK 10-12, UK 14-16, UK 18-20

Smoke-Blue
£11.00
Full  

Lascana Buena Thong

Highlights:


Available Sizes:
UK 18-20

Black
£12.00
Full  

Aubade Reve Eveille Thong

Highlights:


Available Sizes:
X Large

Obscur
£34.00
Full  

Aubade Soleil Nocturne Thong

Highlights:


Available Sizes:
Large, X Large

Noir
£64.00
Full  

Aubade Delicate Extase Thong

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Extase-Noir-Magie Extase-Harmonie
£32.00
Full  

Marie Jo Jane Fashion Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12)

Lily-Rose
£32.00
Full  

LingaDore Passion Blossom Thong

Highlights:


Available Sizes:
Small

Mauve-Dusty-Pink
£25.00
Full  

LingaDore Dolce-Latte Thong

Highlights:


Available Sizes:
Small, Medium, Large

Latte
£32.00
Full  

LingaDore La-Regina Thong

Highlights:


Available Sizes:
Small, Medium, Large

Denim-Latte
£25.00
Full  

LingaDore La-Notte Thong

Highlights:


Available Sizes:
Small, Large

Denim-Blue
£25.00
Full  

Promise Luxury Juliette Thong

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14

Juliette-Negro
£16.00
Full  

Promise Luxury Juliette Shorty String

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12

Juliette-Negro
£16.00
Full  
Silky Dance Invisible Low Rise Thong Thumbnail
Save 30%

Silky Dance Invisible Low Rise Thong

Highlights:


Available Sizes:
Petite, Small, Medium, Large

Black Nude
£7.00 £4.90
Full  

Marie Jo Erika Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Ancien-Rose
£28.00
Full  

Lepel Lexi Super Smooth Thong

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14, UK 16, UK 18

Black Nude
£6.00
Full  

Aubade Belle D Ispahan Tanga Brief

Highlights:


Available Sizes:
Large (UK 14)

Or-Noir
£46.00
Full  

Wonderbra Ultimate Silhouette Thong

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Skin Ivory White
£12.00
Full  

Aubade Femme Aubade Tanga

Highlights:


Available Sizes:
Medium, Large

Black
£46.00
Full  

Maison Lejaby Check And Roses Tanga Brief

Highlights:


Available Sizes:
Medium, Large, X Large

Check-Horizon-Blue
£40.00
Full  

Maison Lejaby Dot Flowers Tanga Brief

Highlights:


Available Sizes:
Medium, Large

Black Vintage-Lipstick
£35.00
Full  

Maison Lejaby Tender Tanga Brief

Highlights:


Available Sizes:
Large, X Large

Pink-Tenderness
£35.00
Full  
Maison Lejaby Venenum Tanga Brief Thumbnail
SALE

Maison Lejaby Venenum Tanga Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Noir Cedre
£40.00 £28.00
Full  
Mapale Small Details Peekaboo Crotchless Lace Thong Thumbnail
SALE

Mapale Small Details Peekaboo Crotchless Lace Thong

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Turquoise Red Hot-Pink White
£11.00 £9.00
Full  
Mapale Small Details Lace Thong Thumbnail
SALE

Mapale Small Details Lace Thong

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Turquoise Red Hot-Pink Orange Hot-Green Yellow Ivory White
£11.00 £9.00
Full  
ExOfficio Modern Travel Thong Thumbnail
SAVE £10

ExOfficio Modern Travel Thong

Highlights:


Available Sizes:
X Large

Solid-Black
£25.00 £15.00
Full  
Maison Lejaby Mandala Lace Thong Thumbnail
SALE

Maison Lejaby Mandala Lace Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Noir Corset Lys-Ivory
£42.00 £32.00
Full  

Maison Lejaby Fleur De Pavot Thong

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16)

Pavot
£38.00
Full  

Charnos Bailey Thong

Highlights:


Available Sizes:
UK 18

Ivory
£14.00
Full  

Lepel Fiore Thong

Highlights:


Available Sizes:
UK 8

White
£10.00
Full  

Promise Luxury Aida Thong

Highlights:


Available Sizes:
Small

Aida-Iris
£16.00
Full  

Promise Luxury Rigoletto Short String

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Rigoletto-Coral
£16.00
Full  

Marie Jo Studio Thong

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Patine Natural
£14.00
Full  

Marie Jo Rafael Thong

Highlights:


Available Sizes:
Small, Large

Blue-Cruise
£19.00
Full  

Maison Lejaby Romance Thong Brief

Highlights:


Available Sizes:
Small, Medium

Bleu-Delice
£35.00
Full  

Aubade Allee Des Plaisirs Thong

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black-Pink-Embroidery
£35.00
Full  

Aubade Ivresse Byzantin Thong Brief

Highlights:


Available Sizes:
Medium, Large, X Large

Blue-Black-Lace
£38.00
Full  

Aubade Wandering Love Italian Thong

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16)

Black White
£30.00
Full  

Promise Sexy Promise Sleep Mask And Thong Set

Highlights:


Available Sizes:
X Small, Small, Medium

Red
£16.00
Full  

Aubade Cuir De Rose Thong

Highlights:


Available Sizes:
X Large

Laque
£62.00
Full  

Hanky Panky Retro Lace Thong

Highlights:


Available Sizes:
One Size

Navy
£26.00
Full  

Aubade Precieux Amour Thong

Highlights:


Available Sizes:
Large, X Large

Rouge-Black
£42.00
Full  

Promise Luxury Osaka Thong Brief

Highlights:


Available Sizes:
Large (UK 14)

Azul-Print
£16.00
Full  

Aubade Fleurs De Plaisir Thong Brief

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14

Fleurs-Ebene
£34.00
Full  

Maison Lejaby Velvet Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Black Ivory
£40.00
Full  

PrimaDonna Madam Butterfly Luxury Thong

Highlights:


Available Sizes:
Medium (UK 12)

Glossy-Pink
£23.00
Full  

Mimi Holliday Tilt A Whirl Sexy Peep Thong

Highlights:


Available Sizes:
Large - UK 14

Aqua-Pink
£15.00
Full  

Mimi Holliday Spin Dizzy Classic Thong

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14

Pale-Lemon
£16.00
Full  

Marie Jo Jane Thong

Highlights:


Available Sizes:
Large (UK 14)

Black
£29.00
Full  

Aubade Rive Gauche Passion Thong Brief

Highlights:


Available Sizes:
Large - UK 14

Black
£29.00
Full  

Empreinte Melody Thong

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16)

Black Gold
£35.00
Full  

Empreinte Cassiopee Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Black Rose-Sauvage Silk
£39.00
Full  
Oroblu Temptation Double Skin Thong Thumbnail
SALE

Oroblu Temptation Double Skin Thong

Highlights:


Available Sizes:
2 - UK 8, 3 - UK 10, 4 - UK 12

Black
£30.00 £25.00
Full  
Oroblu Temptation Strass Thong Thumbnail
SALE

Oroblu Temptation Strass Thong

Highlights:


Available Sizes:
2 - UK 8

Red-11
£30.00 £25.00
Full  

Empreinte Thalia Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Caramel Candy Perle
£43.00
Full  
Dreamgirl Hipster Lace Thong Thumbnail
25% OFF!

Dreamgirl Hipster Lace Thong

Highlights:


Available Sizes:
One Size

Red
£8.00 £6.00
Full  

PrimaDonna Divine Thong

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12

Black Venus
£20.00
Full  
Blush Harlow Lace Thong Thumbnail
Save 40%

Blush Harlow Lace Thong

Highlights:


Available Sizes:
Small - UK 8-10, Large - UK 12-14, X Large - UK 16-18

French-Blue
£24.00 £14.40
Full  

Dreamgirl Cross-Dye Lace Thong

Highlights:


Available Sizes:
Small, 1XL/2XL, 3XL/4XL

Black-Gold
£9.00
Full  
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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