Briefs

Commando Sexy And Smooth Brief Thumbnail
NEW

Commando Sexy And Smooth Brief

Highlights:


Available Sizes:
Small (UK 8-10), Medium (UK 10-12), Large (UK 12-14)

Black Rose
£52.00
Full  
Commando Sexy And Smooth Thong Thumbnail
NEW

Commando Sexy And Smooth Thong

Highlights:


Available Sizes:
Small (UK 8-10), Medium (UK 10-12), Large (UK 12-14)

Black Rose
£42.00
Full  

Ambra Body Soft Hi Cut Seamfree Brief

Highlights:


Available Sizes:
UK 10-12, UK 16-18

Black Nude White
£8.00
Full  

Ambra Its A Cinch Brief

Highlights:


Available Sizes:
UK 8-10, UK 12-14, UK 16-18

Black Rose-Beige
£22.00
Full  

Ambra Powerlite Shapewear Hi Waisted Brief

Highlights:


Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£16.00
Full  

Ambra Powerlite Shapewear Boyleg Brief

Highlights:


Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£15.00
Full  

Ambra Powerlite Shapewear Full Brief

Highlights:


Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£14.00
Full  

Janira Secrets Silhouette High Brief

Highlights:


Available Sizes:
Large

Black
£45.00
Full  

Janira Greta Shape Slip Form Brief

Highlights:


Available Sizes:
Small

Dune
£28.00
Full  

Janira Greta Shape Flat Belly Brief

Highlights:


Available Sizes:
Small

Dune White
£26.00
Full  

Spanx Spotlight On Lace High Waisted Brief

Highlights:


Available Sizes:
Small

Very-Black Vintage-Rose
£56.00
Full  
Maison Lejaby Mandala Lace Shaper Brief Thumbnail
SALE

Maison Lejaby Mandala Lace Shaper Brief

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16), XX Large (UK 18)

Noir Corset Lys
£50.00 £38.00
Full  

Maison Lejaby Gaby Lace Shaper Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Nuit-Noire Smoky-Pink White
£42.00
Full  

Marie Jo Studio Control Brief

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16), XX Large (UK 18)

Natural Patine Black
£34.00
Full  
Maidenform Tummy Solutions Smooth & Sassy Hi-Waist Brief Thumbnail
SALE

Maidenform Tummy Solutions Smooth & Sassy Hi-Waist Brief

Highlights:


Available Sizes:
Medium, Large, X Large, 2X Large

Black Body-Beige
£39.00 £29.00
Full  
Maidenform Tummy Solutions Laced To Perfection Waist Nipping Brief Thumbnail
SALE

Maidenform Tummy Solutions Laced To Perfection Waist Nipping Brief

Highlights:


Available Sizes:
Large, X Large, 2X Large

Black Nude
£47.00 £37.00
Full  

Felina Conturelle Perfect Feeling Panty Brief

Highlights:


Available Sizes:
UK 14, UK 16, UK 18

Black Sand
£33.00
Full  

Felina Conturelle Perfect Feeling Maxi Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14, UK 16, UK 18, UK 20, UK 22

Black Sand
£35.00
Full  
Dominique Adele Control Hi Waist Brief Thumbnail
Save 20%

Dominique Adele Control Hi Waist Brief

Highlights:


Available Sizes:
X Large (UK 16)

Nude
£39.00 £31.20
Full  
ITEM m6 Shape High Waisted Brief Thumbnail
Save £20

ITEM m6 Shape High Waisted Brief

Highlights:


Available Sizes:
Small, Large

Black Nude
£49.00 £29.00
Full  
Anita Care Ancona High Waist Brief Thumbnail
SALE

Anita Care Ancona High Waist Brief

Highlights:


Available Sizes:
Large (UK 14)

Silver-Night
£28.00 £21.00
Full  

Wolford Cotton Contour Control Panty

Highlights:


Available Sizes:
40 - UK Dress 12, 42 - UK Dress 14, 44 - UK Dress 16, 46 - UK Dress 18

Black Rose-Tan
£75.00
Full  

Spanx Oncore High Waisted Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Nude
£58.00
Full  

Charnos Firming High Waist Brief

Highlights:


Available Sizes:
Small, Large, X Large

Black
£22.00
Full  

Charnos Perfectly Smoothing Boyshort

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Almond
£20.00
Full  

Charnos Perfectly Smoothing Midi Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Almond
£18.00
Full  

Charnos Perfectly Smoothing Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Almond
£18.00
Full  

Spanx Undie Tectable Smoothing Briefs

Highlights:


Available Sizes:
Small, X Large

Black Nude
£24.00
Full  

Spanx Undie Tectable Thong Briefs

Highlights:


Available Sizes:
X Large

Nude
£23.00
Full  
Ambra Body Bare Boyleg Brief Thumbnail
20% OFF

Ambra Body Bare Boyleg Brief

Highlights:


Available Sizes:
UK 8-10, UK 10-12, UK 12-14, UK 14-16, UK 16-18

Black Grey-Marl Nude
£9.00 £7.20
Full  
Ambra Killer Figure Featherlight Waist Killer Brief Thumbnail
20% OFF!

Ambra Killer Figure Featherlight Waist Killer Brief

Highlights:


Available Sizes:
UK 8-10, UK 10-12, UK 16-18, UK 18-20

Black Nude
£12.00 £9.60
Full  
Ambra Killer Figure Featherlight Waist Killer Boyleg Thumbnail
20% OFF!

Ambra Killer Figure Featherlight Waist Killer Boyleg

Highlights:


Available Sizes:
UK 8-10, UK 10-12, UK 12-14, UK 14-16, UK 16-18, UK 18-20

Black Nude
£12.00 £9.60
Full  

Ambra Smoothline Shorts

Highlights:


Available Sizes:
UK 8 - 10, UK 10 - 12, UK 12 - 14, UK 14 - 16

Black Nude
£13.00
Full  
Ambra Waist Killer Boyleg Brief Thumbnail
20% OFF!

Ambra Waist Killer Boyleg Brief

Highlights:


Available Sizes:
UK 14-16, UK 16-18, UK 18-20, UK 20-22

Black Bare
£12.00 £9.60
Full  

Ambra Killer Figure Ab Shaper Brief

Highlights:


Available Sizes:
UK 8 - 10, UK 10-12, UK 12-14, UK 14-16, UK 16-18

Black Nude
£13.00
Full  
Esbelt High Compression Shaper Pants Thumbnail
SALE

Esbelt High Compression Shaper Pants

Highlights:


Available Sizes:
X Large (UK 18-20), XX Large (UK 22-24)

Black Natural
£28.00 £15.00
Full  

Wolford Sheer Touch Control Panty

Highlights:


Available Sizes:
34, 36, 38, 40, 42, 44, 46

Black
£60.00
Full  
Ann Chery Short Amalia  Thumbnail
SALE

Ann Chery Short Amalia

Highlights:


Available Sizes:
US Large - UK 12, US XXX Large - UK 18

Black
£50.00 £27.00
Full  
Ambra Killer Figure Waist Killer Full Brief Thumbnail
20% OFF!

Ambra Killer Figure Waist Killer Full Brief

Highlights:


Available Sizes:
UK 18 - 20, UK 20 - 22

Black Bare
£13.00 £10.40
Full  

Ambra Killer Figure Hi Cut Control Brief

Highlights:


Available Sizes:
UK 8 - 10, UK 10-12, UK 12-14, UK 14-16

Black Bare
£11.00
Full  
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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