Briefs

Ambra Its A Cinch Brief Thumbnail
NEW

Ambra Its A Cinch Brief

Highlights:


Available Sizes:
UK 8-10, UK 12-14, UK 16-18

Black Rose-Beige
£22.00

Ambra Powerlite Shapewear Hi Waisted Brief

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Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£16.00

Ambra Powerlite Shapewear Boyleg Brief

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Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£15.00

Ambra Powerlite Shapewear Full Brief

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Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£14.00

Janira Secrets Silhouette High Brief

Highlights:


Available Sizes:
Small, Large

Black
£45.00

Spanx Spotlight On Lace Brief

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Available Sizes:
Small

Very-Black
£34.00

Spanx Spotlight On Lace High Waisted Brief

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Available Sizes:
Small

Very-Black Vintage-Rose
£56.00
Maison Lejaby Mandala Lace Shaper Brief Thumbnail
SALE

Maison Lejaby Mandala Lace Shaper Brief

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16), XX Large (UK 18)

Noir Corset Lys
£50.00 £36.00

Maison Lejaby Gaby Lace Shaper Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Nuit-Noire Smoky-Pink White
£42.00

Marie Jo Studio Control Brief

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16), XX Large (UK 18)

Natural Patine Black
£34.00
Maidenform Tummy Solutions Smooth & Sassy Hi-Waist Brief Thumbnail
SALE

Maidenform Tummy Solutions Smooth & Sassy Hi-Waist Brief

Highlights:


Available Sizes:
Medium, Large, X Large, 2X Large

Black Body-Beige
£39.00 £26.00
Maidenform Tummy Solutions Sleek Smoothing Briefs 2PP Thumbnail
SALE

Maidenform Tummy Solutions Sleek Smoothing Briefs 2PP

Highlights:


Available Sizes:
X Large

Nude
£32.00 £26.00
Maidenform Tummy Solutions Laced To Perfection Waist Nipping Brief Thumbnail
SALE

Maidenform Tummy Solutions Laced To Perfection Waist Nipping Brief

Highlights:


Available Sizes:
Large, X Large, 2X Large

Black Nude
£47.00 £37.00

Felina Conturelle Perfect Feeling Panty Brief

Highlights:


Available Sizes:
UK 14, UK 16, UK 18

Black Sand
£33.00

Felina Conturelle Perfect Feeling Maxi Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14, UK 16, UK 18, UK 20, UK 22

Black Sand
£35.00
ITEM m6 Shape High Waisted Brief Thumbnail
Save £20

ITEM m6 Shape High Waisted Brief

Highlights:


Available Sizes:
Small, Medium, Large

Black Nude
£49.00 £29.00
Anita Care Ancona High Waist Brief Thumbnail
SALE

Anita Care Ancona High Waist Brief

Highlights:


Available Sizes:
Large (UK 14)

Silver-Night
£28.00 £22.00

Wolford Cotton Contour Control Panty

Highlights:


Available Sizes:
40 - UK Dress 12, 42 - UK Dress 14, 44 - UK Dress 16, 46 - UK Dress 18

Black Rose-Tan
£75.00

Spanx Oncore High Waisted Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Nude
£58.00

Charnos Firming High Waist Brief

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Available Sizes:
Small, Medium, Large, X Large

Black
£22.00

Charnos Perfectly Smoothing Boyshort

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Available Sizes:
Small, Medium, Large, X Large

Black Almond
£20.00

Charnos Perfectly Smoothing Midi Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Almond
£18.00

Charnos Perfectly Smoothing Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Almond
£18.00

Spanx Undie Tectable Smoothing Briefs

Highlights:


Available Sizes:
Small, X Large

Black Nude
£24.00

Spanx Undie Tectable Lace Thong

Highlights:


Available Sizes:
Small, Large, X Large

Black Nude
£24.00
Ambra Body Bare Boyleg Brief Thumbnail
20% OFF

Ambra Body Bare Boyleg Brief

Highlights:


Available Sizes:
UK 8-10, UK 10-12, UK 12-14, UK 14-16, UK 16-18

Black Grey-Marl Nude
£9.00 £7.20
Ambra Killer Figure Featherlight Waist Killer Brief Thumbnail
20% OFF!

Ambra Killer Figure Featherlight Waist Killer Brief

Highlights:


Available Sizes:
UK 8-10, UK 10-12, UK 16-18, UK 18-20

Black Nude
£12.00 £9.60
Ambra Killer Figure Featherlight Waist Killer Boyleg Thumbnail
20% OFF!

Ambra Killer Figure Featherlight Waist Killer Boyleg

Highlights:


Available Sizes:
UK 8-10, UK 10-12, UK 12-14, UK 14-16, UK 16-18, UK 18-20

Black Nude
£12.00 £9.60

Ambra Smoothline Shorts

Highlights:


Available Sizes:
UK 8 - 10, UK 10 - 12, UK 12 - 14, UK 14 - 16

Black Nude
£13.00
Ambra Waist Killer Boyleg Brief Thumbnail
20% OFF!

Ambra Waist Killer Boyleg Brief

Highlights:


Available Sizes:
UK 14-16, UK 16-18, UK 18-20, UK 20-22

Black Bare
£12.00 £9.60

Ambra Killer Figure Ab Shaper Brief

Highlights:


Available Sizes:
UK 8 - 10, UK 10-12, UK 12-14, UK 14-16, UK 16-18

Black Nude
£13.00

Wolford Sheer Touch Control Panty

Highlights:


Available Sizes:
34, 36, 38, 40, 42, 44, 46, 48, 50

Black
£60.00
Ann Chery Short Amalia  Thumbnail
SALE

Ann Chery Short Amalia

Highlights:


Available Sizes:
US Large - UK 12, US XXX Large - UK 18

Black
£50.00 £35.00
Ambra Killer Figure Waist Killer Full Brief Thumbnail
20% OFF!

Ambra Killer Figure Waist Killer Full Brief

Highlights:


Available Sizes:
UK 18 - 20, UK 20 - 22

Black Bare
£13.00 £10.40

Ambra Killer Figure Hi Cut Control Brief

Highlights:


Available Sizes:
UK 8 - 10, UK 10-12, UK 12-14, UK 14-16

Black Bare
£11.00
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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