Briefs

Aubade Belle D Ispahan Tanga Brief

Highlights:


Available Sizes:
Large (UK 14)

Or-Noir
£46.00
Full  
Wonderbra Refined Glamour Silver Shorty Thumbnail
SALE

Wonderbra Refined Glamour Silver Shorty

Highlights:


Available Sizes:
Small

Excalibur-Silver
£18.00 £10.00
Full  
Wonderbra Refined Glamour Silver Brazilian Brief Thumbnail
SALE

Wonderbra Refined Glamour Silver Brazilian Brief

Highlights:


Available Sizes:
Large

Excalibur-Silver
£16.00 £10.00
Full  

Wonderbra Ultimate Silhouette Thong

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Skin Ivory White
£12.00
Full  

Wonderbra Sexy Shorty Brief

Highlights:


Available Sizes:
X Large

Black Scarlett-Berry
£13.00
Full  

Wonderbra Sexy Brazilian Brief

Highlights:


Available Sizes:
Small, Large, X Large

Black
£11.00
Full  

Playtex Cotton Lift Maxi Brief

Highlights:


Available Sizes:
Medium, Large, X Large, 2X Large, 3X Large, 4X Large, 5X Large

White
£12.00
Full  

Playtex Cotton & Lace Maxi Briefs 3PP

Highlights:


Available Sizes:
Medium, Large, X Large, 2X Large, 3X Large, 4X Large, 5X Large

White
£22.00
Full  
Curvy Kate Essentials Victory Short Thumbnail
SALE

Curvy Kate Essentials Victory Short

Highlights:


Available Sizes:
UK 12, UK 14, UK 16, UK 18

Black Latte
£17.00 £9.00
Full  

Aubade Femme Aubade St Tropez Brief

Highlights:


Available Sizes:
Small, Large

Black
£52.00
Full  

Aubade Femme Aubade Italian Brief

Highlights:


Available Sizes:
Medium, Large

Black
£49.00
Full  

Aubade Femme Aubade Tanga

Highlights:


Available Sizes:
Medium, Large

Black
£46.00
Full  

Maison Lejaby Check And Roses Bikini Brief

Highlights:


Available Sizes:
Medium, X Large

Check-Horizon-Blue
£35.00
Full  

Maison Lejaby Check And Roses Tanga Brief

Highlights:


Available Sizes:
Medium, Large, X Large

Check-Horizon-Blue
£40.00
Full  

Maison Lejaby Dot Flowers Bikini Brief

Highlights:


Available Sizes:
Small, Medium, Large

Noir Vintage-Lipstick
£33.00
Full  

Maison Lejaby Dot Flowers Tanga Brief

Highlights:


Available Sizes:
Medium, Large

Black Vintage-Lipstick
£35.00
Full  

Maison Lejaby Tender Bikini Brief

Highlights:


Available Sizes:
Large, X Large

Horizon-Blue Pink-Tenderness
£35.00
Full  

Maison Lejaby Tender Tanga Brief

Highlights:


Available Sizes:
Large, X Large

Pink-Tenderness
£35.00
Full  
Maison Lejaby Venenum Full Brief Thumbnail
SALE

Maison Lejaby Venenum Full Brief

Highlights:


Available Sizes:
Small, Large, X Large

Noir Cedre
£43.00 £29.00
Full  
Maison Lejaby Venenum Tanga Brief Thumbnail
SALE

Maison Lejaby Venenum Tanga Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Noir Cedre
£40.00 £28.00
Full  
Mapale Small Details Peekaboo Crotchless Lace Thong Thumbnail
SALE

Mapale Small Details Peekaboo Crotchless Lace Thong

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Turquoise Red Hot-Pink White
£11.00 £9.00
Full  
Mapale Small Details Lace Thong Thumbnail
SALE

Mapale Small Details Lace Thong

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Turquoise Red Hot-Pink Orange Hot-Green Yellow Ivory White
£11.00 £9.00
Full  
ExOfficio Modern Travel Thong Thumbnail
SAVE £10

ExOfficio Modern Travel Thong

Highlights:


Available Sizes:
X Large

Solid-Black
£25.00 £15.00
Full  
ExOfficio Modern Travel Bikini Brief Thumbnail
SAVE £10

ExOfficio Modern Travel Bikini Brief

Highlights:


Available Sizes:
X Large

Solid-Black
£25.00 £15.00
Full  
Maison Lejaby Mandala Lace Thong Thumbnail
SALE

Maison Lejaby Mandala Lace Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Noir Corset Lys-Ivory
£42.00 £32.00
Full  
Maison Lejaby Mandala Lace Shorty Thumbnail
SALE

Maison Lejaby Mandala Lace Shorty

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Noir Corset Lys-Ivory
£45.00 £35.00
Full  
Maison Lejaby Mandala Lace Shaper Brief Thumbnail
SALE

Maison Lejaby Mandala Lace Shaper Brief

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16), XX Large (UK 18)

Noir Corset Lys-Ivory
£50.00 £38.00
Full  

Maison Lejaby Gaby Lace Shaper Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Nuit-Noire Smoky-Pink White
£42.00
Full  

Maison Lejaby Fleur De Pavot Brief

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16)

Pavot
£44.00
Full  

Maison Lejaby Fleur De Pavot Thong

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16)

Pavot
£38.00
Full  

Charnos Suzette Brief

Highlights:


Available Sizes:
UK 16

Black
£16.00
Full  

Charnos Bailey Brief

Highlights:


Available Sizes:
UK 12, UK 18

Ivory
£16.00
Full  

Charnos Bailey Thong

Highlights:


Available Sizes:
UK 18

Ivory
£14.00
Full  

Charnos Bridgette Brief

Highlights:


Available Sizes:
UK 10, UK 12, UK 18

Nude
£14.00
Full  

Charnos Sienna Brief

Highlights:


Available Sizes:
UK 18, UK 20

Black White
£14.00
Full  

Lepel Lyla Brazilian Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 14, UK 16

Black Nude White
£14.00
Full  

Lepel Lyla Brief

Highlights:


Available Sizes:
UK 8, UK 10

Black Nude White
£12.00
Full  

Lepel Fiore Thong

Highlights:


Available Sizes:
UK 8

White
£10.00
Full  
Pretty Polly Isabelle Brazilian Brief Thumbnail
SALE

Pretty Polly Isabelle Brazilian Brief

Highlights:


Available Sizes:
Small (10 - 12)

Dark-Denim
£6.00 £4.00
Full  

Anita Comfort Safina High Waist Brief

Highlights:


Available Sizes:
UK 14 (34), UK 16 (36), UK 18 (38), UK 20 (40)

Black Skin
£35.00
Full  
Anita Rosa Faia Charlize Brief Thumbnail
SALE

Anita Rosa Faia Charlize Brief

Highlights:


Available Sizes:
UK 14 (34), UK 16 (36), UK 18 (38)

Black Crystal
£29.00 £24.00
Full  

Anita Care Lisa High Waist Brief

Highlights:


Available Sizes:
UK 14 (34), UK 16 (36), UK 18 (38)

Soft-Rose Champagne
£31.00
Full  
Something Wicked Nina Ouvert Brief Thumbnail
Save £20

Something Wicked Nina Ouvert Brief

Highlights:


Available Sizes:
Large

Black
£89.00 £69.00
Full  

Playtex Flower Elegance Limited Edition Midi Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16), 2X Large (UK 18)

Black-Plum Bordeaux-Purple
£15.00
Full  
Wonderbra Modern Chic Palm Print Shorty Thumbnail
SALE

Wonderbra Modern Chic Palm Print Shorty

Highlights:


Available Sizes:
Large

Palm-Print
£17.00 £12.00
Full  

PrimaDonna Eternal Brief

Highlights:


Available Sizes:
Small (UK 10), Large (UK 14), X Large (UK 16)

Black
£31.00
Full  

Promise Luxury Aida Thong

Highlights:


Available Sizes:
Small

Aida-Iris
£16.00
Full  

Promise Luxury Aida Brazilian Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Aida-Iris
£16.00
Full  

Promise Luxury La Traviata Brazilian Brief

Highlights:


Available Sizes:
Medium, Large

Black
£17.00
Full  

Promise Luxury Rigoletto Bikini Brief

Highlights:


Available Sizes:
X Large, XX Large

Rigoletto-Coral
£16.00
Full  

Promise Luxury Rigoletto Short String

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Rigoletto-Coral
£16.00
Full  

Aubade Mens Nomade Boxers Two Pair Pack

Highlights:


Available Sizes:
Medium, Large

Tribal-Rouge Nomade-White
£39.00
Full  

Aubade Charme D Eden St Tropez Short

Highlights:


Available Sizes:
Large, X Large

Clair-De-Rose
£32.00
Full  

Marie Jo Studio Control Brief

Highlights:


Available Sizes:
XX Large (UK 18)

Natural
£28.00
Full  

Marie Jo Studio Lace Short

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Patine Natural
£24.00
Full  

Marie Jo Studio Lace Brief

Highlights:


Available Sizes:
Small, Medium, X Large, XX Large

Black Patine Natural
£24.00
Full  

Marie Jo Studio Thong

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Patine Natural
£14.00
Full  

Marie Jo Rafael Thong

Highlights:


Available Sizes:
Small, Large

Blue-Cruise
£19.00
Full  

PrimaDonna Twist I Want You Brief

Highlights:


Available Sizes:
Medium, Large

Phantom
£18.00
Full  

PrimaDonna Twist Caramba Brief

Highlights:


Available Sizes:
Medium

Marble-Grey
£18.00
Full  

PrimaDonna Madam Butterfly Luxury Gris Short

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14)

Butterfly-Gris-Gris
£26.00
Full  

Maison Lejaby Romance Thong Brief

Highlights:


Available Sizes:
Small, Medium

Bleu-Delice
£35.00
Full  

Maison Lejaby Tatoo Brief

Highlights:


Available Sizes:
Medium, Large

Lys-Ivory
£38.00
Full  

Wonderbra Twin Pack Brazilian Brief

Highlights:


Available Sizes:
Medium

White-Black
£13.00
Full  

Aubade Allee Des Plaisirs Thong

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black-Pink-Embroidery
£35.00
Full  

Aubade Ivresse Byzantin St Tropez Shorty

Highlights:


Available Sizes:
Large, X Large, XX Large

Rouge-Lace
£49.00
Full  

Aubade Ivresse Byzantin Thong Brief

Highlights:


Available Sizes:
Medium, Large, X Large

Blue-Black-Lace
£38.00
Full  

Aubade Wandering Love Italian High Waist Brief

Highlights:


Available Sizes:
Small (UK 10), X Large (UK 16)

Black White
£42.00
Full  

Aubade Wandering Love Italian Thong

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16)

Black White
£30.00
Full  

Aubade Wandering Love Italian Brief

Highlights:


Available Sizes:
Large (UK 14), X Large (UK 16)

Black White
£36.00
Full  
Playtex Ideal Beauty Lace Shorty Thumbnail
SALE

Playtex Ideal Beauty Lace Shorty

Highlights:


Available Sizes:
Small, Medium, Large, X Large, 2X Large

White-Blush
£15.00 £12.00
Full  

Playtex Flower Elegance Midi Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16), 2X Large (UK 18)

Black Skin White
£15.00
Full  
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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