Briefs

Wolford Cotton Contour Control Panty

Highlights:


Available Sizes:
42 - UK Dress 14, 44 - UK Dress 16, 46 - UK Dress 18

Black Rose-Tan
£75.00
Full  

Empreinte Melody Shorty

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Gold
£55.00
Full  

Empreinte Melody Thong

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16)

Black Gold
£35.00
Full  

Empreinte Cassiopee Shorty

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Rose-Sauvage Silk
£51.00
Full  

Empreinte Cassiopee Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Silk
£40.00
Full  

Empreinte Cassiopee Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Black Rose-Sauvage Silk
£39.00
Full  
Oroblu Temptation Double Skin Thong Thumbnail
SALE

Oroblu Temptation Double Skin Thong

Highlights:


Available Sizes:
2 - UK 8, 3 - UK 10, 4 - UK 12

Black
£30.00 £25.00
Full  
Oroblu Temptation Strass Thong Thumbnail
SALE

Oroblu Temptation Strass Thong

Highlights:


Available Sizes:
2 - UK 8

Red-11
£30.00 £25.00
Full  

Empreinte Thalia Shorty

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Caramel Candy Perle
£44.00
Full  

Empreinte Thalia Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Caramel Candy Perle
£43.00
Full  

Empreinte Thalia Full Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Caramel Candy Perle
£43.00
Full  
Maison Lejaby Rosae Tanga Brief Thumbnail
SALE

Maison Lejaby Rosae Tanga Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12)

Black Tango
£52.00 £42.00
Full  
Maison Lejaby Rosae Bikini Brief Thumbnail
SALE

Maison Lejaby Rosae Bikini Brief

Highlights:


Available Sizes:
Small (UK 10), Large (UK 14), X Large (UK 16)

Black Tango
£52.00 £32.00
Full  

Maison Lejaby Invisibles Full Brief

Highlights:


Available Sizes:
Small, Medium (UK 12), Large (UK 14), X Large (UK 16), XX Large

Black Power-Skin Lys-Ivory White
£22.00
Full  

Maison Lejaby Invisibles High Waist Bikini Brief

Highlights:


Available Sizes:
Small (UK10), Medium (UK12), Large (UK 14), X Large (UK 16)

Black Peau Power-Skin White
£18.00
Full  

Maison Lejaby Gaby Bikini Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Nuit-Noire Smokey-Pink White
£32.00
Full  

Aubade Idylle Parisienne Saint Tropez Brief

Highlights:


Available Sizes:
X Large - UK 16

Gardenia
£42.00
Full  
Dreamgirl Hipster Lace Thong Thumbnail
25% OFF!

Dreamgirl Hipster Lace Thong

Highlights:


Available Sizes:
One Size

Red
£8.00 £6.00
Full  

Aubade Jardin Des Delices Saint Tropez Brief

Highlights:


Available Sizes:
Large - UK 14

Pandore
£29.00
Full  

PrimaDonna Divine Thong

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12

Black Venus
£20.00
Full  

PrimaDonna Divine Maxi Brief

Highlights:


Available Sizes:
Medium - UK 12, Large - UK 14, 2X Large - UK 18, 3X Large - UK 20

Venus Submarine
£28.00
Full  

PrimaDonna Divine Midi Brief

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14, X Large - UK 16, 2X Large - UK 18, 3X Large - UK 20

Black Submarine Venus
£26.00
Full  
Blush Harlow Lace Hipster Brief Thumbnail
Save 40%

Blush Harlow Lace Hipster Brief

Highlights:


Available Sizes:
X Large - UK 16-18

French-Blue
£26.00 £15.60
Full  
Blush Harlow Lace Thong Thumbnail
Save 40%

Blush Harlow Lace Thong

Highlights:


Available Sizes:
Small - UK 8-10, X Large - UK 16-18

French-Blue
£24.00 £14.40
Full  

Dreamgirl Cross-Dye Lace Cheeky Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black-Red Black-Gold
£10.00
Full  

Dreamgirl Cross-Dye Lace Thong

Highlights:


Available Sizes:
Small, 1XL/2XL, 3XL/4XL

Black-Gold
£9.00
Full  

Dreamgirl Lace Cheeky Hipster Brief

Highlights:


Available Sizes:
Small, Large, X Large

Black Red
£9.00
Full  

Spanx Oncore High Waisted Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Nude
£58.00
Full  
Ambra Seamless Cheeky Striped Hipster Brief Thumbnail
SALE

Ambra Seamless Cheeky Striped Hipster Brief

Highlights:


Available Sizes:
UK 10-12 (AUS 12-14), UK 12-14 (AUS 14-16), UK 14-16 (AUS 16-18), UK 16-18 (AUS 18-20)

Black-White-Stripe
£8.00 £6.00
Full  

Anita Rosa Faia Twin Brief

Highlights:


Available Sizes:
UK 18 (38), UK 20 (40), UK 22 (42)

Desert
£22.00
Full  

Anita Rosa Faia Scarlett Brief

Highlights:


Available Sizes:
UK 14 (34), UK 16 (36), UK 18 (38)

White
£24.00
Full  

Anita Rosa Faia Edelweiss High-Waist Brief

Highlights:


Available Sizes:
UK 14 (34)

White
£33.00
Full  
Anita Rosa Faia Malia High-Waist Brief Thumbnail
Half Price!

Anita Rosa Faia Malia High-Waist Brief

Highlights:


Available Sizes:
UK 12 (32)

Malia-Platinum
£26.00 £13.00
Full  
Anita Rosa Faia Malia Thong Thumbnail
Half Price!

Anita Rosa Faia Malia Thong

Highlights:


Available Sizes:
UK 12 (32), UK 14 (34)

Malia-Platinum
£25.00 £12.50
Full  

Charnos Firming High Waist Brief

Highlights:


Available Sizes:
Small, Large, X Large

Black
£22.00
Full  

Charnos Perfectly Smoothing Boyshort

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Almond
£20.00
Full  

Charnos Perfectly Smoothing Midi Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Almond
£18.00
Full  

Charnos Perfectly Smoothing Brief

Highlights:


Available Sizes:
Small, Medium, X Large

Black Almond
£18.00
Full  

Marie Jo Avero Rio Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Caffe-Latte Natural
£23.00
Full  

Marie Jo Avero Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Black Toffee Natural
£21.00
Full  

PrimaDonna Madison Full Brief

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14, XX Large - UK 18

Black Scarlet Caffe-Latte Natural White
£26.00
Full  

PrimaDonna Madison Rio Brief

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12, X Large - UK 16

Black Natural White
£18.00
Full  

PrimaDonna Deauville Full Brief

Highlights:


Available Sizes:
Large - UK 14, X Large - UK 16, XX Large - UK 18, XXX Large - UK 20

Black Caffe-Latte Natural White
£28.00
Full  

PrimaDonna Deauville Rio Brief

Highlights:


Available Sizes:
Medium - UK 12, Large - UK 14, X Large - UK 16

Black Ruby-Gold Caffe-Latte Natural White
£32.00
Full  

Spanx Undie Tectable Smoothing Briefs

Highlights:


Available Sizes:
Small, X Large

Black Nude
£24.00
Full  
Ambra Body Bare Hi Cut Brief Thumbnail
20% OFF!

Ambra Body Bare Hi Cut Brief

Highlights:


Available Sizes:
UK 14-16

Nude
£12.00 £9.60
Full  
Ambra Body Soft Cheeky Hipster   Thumbnail
SALE

Ambra Body Soft Cheeky Hipster

Highlights:


Available Sizes:
UK 8-10, UK 10-12, UK 12-14, UK 14-16, UK 16-18

Black Grey-Marl Nude White
£8.00 £6.00
Full  
Ambra Body Soft Hipster Brief Thumbnail
SALE

Ambra Body Soft Hipster Brief

Highlights:


Available Sizes:
UK 8-10, UK 14-16

Bare White
£7.00 £5.00
Full  
Ambra Body Soft Midi Brief  Thumbnail
SALE

Ambra Body Soft Midi Brief

Highlights:


Available Sizes:
UK 14-16

Black-White-Stripe
£10.00 £7.00
Full  
Ambra Body Bare Boyleg Brief Thumbnail
20% OFF

Ambra Body Bare Boyleg Brief

Highlights:


Available Sizes:
UK 8-10, UK 10-12, UK 12-14, UK 14-16, UK 16-18

Black Grey-Marl Nude
£9.00 £7.20
Full  
Ambra Killer Figure Featherlight Waist Killer Brief Thumbnail
20% OFF!

Ambra Killer Figure Featherlight Waist Killer Brief

Highlights:


Available Sizes:
UK 8-10, UK 10-12, UK 16-18, UK 18-20

Black Nude
£12.00 £9.60
Full  
Ambra Killer Figure Featherlight Waist Killer Boyleg Thumbnail
20% OFF!

Ambra Killer Figure Featherlight Waist Killer Boyleg

Highlights:


Available Sizes:
UK 8-10, UK 10-12, UK 12-14, UK 14-16, UK 16-18, UK 18-20

Black Nude
£12.00 £9.60
Full  

Ambra Smoothline Shorts

Highlights:


Available Sizes:
UK 8 - 10, UK 10 - 12, UK 12 - 14, UK 14 - 16

Black Nude
£13.00
Full  
Ambra Waist Killer Boyleg Brief Thumbnail
20% OFF!

Ambra Waist Killer Boyleg Brief

Highlights:


Available Sizes:
UK 14-16, UK 16-18, UK 18-20, UK 20-22

Black Bare
£12.00 £9.60
Full  

Ambra Killer Figure Ab Shaper Brief

Highlights:


Available Sizes:
UK 8 - 10, UK 10-12, UK 12-14, UK 14-16, UK 16-18

Black Nude
£13.00
Full  
Esbelt High Compression Shaper Pants Thumbnail
SALE

Esbelt High Compression Shaper Pants

Highlights:


Available Sizes:
X Large (UK 18-20), XX Large (UK 22-24)

Black Natural
£28.00 £15.00
Full  

Wolford Sheer Touch Control Panty

Highlights:


Available Sizes:
34, 36, 38, 40, 42, 44, 46

Black
£60.00
Full  

Felina Passion Maxi Brief

Highlights:


Available Sizes:
UK 10, UK 12, UK 14, UK 16, UK 18, UK 20, UK 22

Black Chestnut Vanilla
£38.00
Full  
Felina Passion Midi Brief  Thumbnail
SALE

Felina Passion Midi Brief

Highlights:


Available Sizes:
UK 10

White
£35.00 £20.00
Full  

Hanky Panky Signature Lace Low Rise Thong

Highlights:


Available Sizes:
One Size

Black Granite Midnight-Blue Zest-Yellow Red Ripe-Watermelon Bliss Chai Ivory
£22.00
Full  
Ann Chery Short Amalia  Thumbnail
SALE

Ann Chery Short Amalia

Highlights:


Available Sizes:
US XXX Large - UK 18

Black
£50.00 £27.00
Full  

Blackspade Aura Lace Shorty

Highlights:


Available Sizes:
Small (10 UK), Medium (12 UK), Large (14 UK), X Large (UK 16), XX Large (18 UK)

Cacao Cream
£9.00
Full  

Blackspade Aura Lace Brief

Highlights:


Available Sizes:
Small (10 UK), Medium (12 UK), Large (14 UK), X Large (16 UK), XX Large (18 UK)

Cacao Cream
£8.00
Full  

Blackspade Aura Satin Shorty

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), XX Large (UK 18)

Navy White
£9.00
Full  

Blackspade Aura Satin Brief

Highlights:


Available Sizes:
Large (14 UK), X Large (16 UK), XX Large (18 UK)

Navy White
£8.00
Full  

Felina Moments Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14, UK 16, UK 20, UK 22

Black Admiral Sand Vanilla White
£30.00
Full  
Corin Virginia Brief Thumbnail
Half Price!

Corin Virginia Brief

Highlights:


Available Sizes:
X Small- UK 8, Large - UK 14, X Large - UK 16

Black Ruby Skin
£17.00 £8.50
Full  
Felina Conturelle Illusion Mini Brief Thumbnail
SALE

Felina Conturelle Illusion Mini Brief

Highlights:


Available Sizes:
UK 10, UK 12, UK 14, UK 16

Black
£27.00 £20.00
Full  
Felina Conturelle Eternity Mini Brief Thumbnail
SALE

Felina Conturelle Eternity Mini Brief

Highlights:


Available Sizes:
UK 12, UK 16

White
£30.00 £20.00
Full  
Felina Conturelle Liberte Mini Brief Thumbnail
SALE

Felina Conturelle Liberte Mini Brief

Highlights:


Available Sizes:
UK 14, UK 16, UK 18

Anthracite Vanilla
£30.00 £20.00
Full  
Ambra Killer Figure Waist Killer Full Brief Thumbnail
20% OFF!

Ambra Killer Figure Waist Killer Full Brief

Highlights:


Available Sizes:
UK 18 - 20, UK 20 - 22

Black Bare
£13.00 £10.40
Full  

Ambra Killer Figure Hi Cut Control Brief

Highlights:


Available Sizes:
UK 8 - 10, UK 10-12, UK 12-14, UK 14-16

Black Bare
£11.00
Full  
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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