Briefs

Aubade Wandering Love Contrasting Italian Brief

Highlights:


Available Sizes:
Small (UK 10), Large (UK 14)

Parisienne
£50.00
Full  

Aubade Reve Eveille Saint Tropez Brief

Highlights:


Available Sizes:
Medium, X Large

Obscur Clarte
£63.00
Full  

Janira Greta Trend Shorty

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Smoked Stone-Green Indigo French-Blue Blue-Jeans Silver
£18.00
Full  

Janira Greta Cheeky Trend Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12)

Smoked French-Blue Indigo Blue-Jeans Silver
£17.00
Full  

Lascana Fabiola Brief

Highlights:


Available Sizes:
UK 6-8

Black-Gold
£23.00
Full  

Lascana Sorana Brief

Highlights:


Available Sizes:
UK 6-8

Black-Skin
£20.00
Full  

Lascana Soina Brief

Highlights:


Available Sizes:
UK 14-16

Smoke-Blue
£23.00
Full  

Lascana Melissa Brief

Highlights:


Available Sizes:
UK 6-8, UK 14-16

Blue-Grey
£23.00
Full  

Lascana Luisa Brief

Highlights:


Available Sizes:
UK 6-8, UK 14-16

Bordeaux-Black
£17.00
Full  

Lascana Londra Thong

Highlights:


Available Sizes:
UK 6-8, UK 10-12, UK 14-16, UK 18-20

Smoke-Blue
£20.00
Full  

Lascana Buena Thong

Highlights:


Available Sizes:
UK 18-20

Black
£20.00
Full  

Aubade Reve Eveille Thong

Highlights:


Available Sizes:
X Large

Obscur
£44.00
Full  

Aubade Soleil Nocturne Saint Tropez Brief

Highlights:


Available Sizes:
Large, X Large

Noir Gala
£74.00
Full  

Aubade Soleil Nocturne Thong

Highlights:


Available Sizes:
Medium, Large, X Large

Noir Gala
£64.00
Full  

Aubade Soleil Nocturne Mini Coeur Brief

Highlights:


Available Sizes:
Medium

Noir
£73.00
Full  

Aubade Delicate Extase Saint Tropez Brief

Highlights:


Available Sizes:
Small, Medium, Large

Extase-Noir-Magie Extase-Harmonie
£64.00
Full  

Aubade Delicate Extase Italian Brief

Highlights:


Available Sizes:
X Large

Extase-Noir-Magie
£54.00
Full  

Aubade Delicate Extase Thong

Highlights:


Available Sizes:
Medium, Large, X Large

Extase-Noir-Magie Extase-Harmonie
£44.00
Full  

Aubade Delicate Extase High Waisted Brief

Highlights:


Available Sizes:
Large

Extase-Harmonie
£64.00
Full  

PrimaDonna Deauville Precious Peach Full Brief

Highlights:


Available Sizes:
X Large - UK 16

Precious-Peach
£45.00
Full  

PrimaDonna Deauville Precious Peach Rio Brief

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14, X Large - UK 16

Precious-Peach
£45.00
Full  

PrimaDonna Delight Romance Full Brief

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14, X Large - UK 16, 3X Large - UK 20

Romance
£41.00
Full  

Marie Jo Jane Fashion Brief

Highlights:


Available Sizes:
X Large (UK 16)

Lily-Rose
£52.00
Full  

Marie Jo Jane Fashion Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12)

Lily-Rose
£66.00
Full  

Comfyballs Performance Winter Warrior Regular Boxers

Highlights:


Available Sizes:
Medium (30-32")

Black
£30.00
Full  
Blackspade Velvet Brief Thumbnail
Save 20%

Blackspade Velvet Brief

Highlights:


Available Sizes:
Medium - UK 12, Large - UK 14, X Large - UK 16

Petrol-Green Dark-Lilac
£8.00 £6.40
Full  

Comfyballs Superlight Long Boxers

Highlights:


Available Sizes:
Medium (30-32")

Black
£30.00
Full  

Felina Conturelle Sparkle Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14, UK 16, UK 18, UK 20, UK 22

Black
£38.00
Full  
Wolford Sweet Tendril Panty Thumbnail
SALE

Wolford Sweet Tendril Panty

Highlights:


Available Sizes:
Small, Medium, Large

Nude-Black
£60.00 £45.00
Full  
Wolford Sweet Tendril Tanga Brief Thumbnail
SALE

Wolford Sweet Tendril Tanga Brief

Highlights:


Available Sizes:
Small, Medium, Large

Nude-Kir-Royal
£55.00 £42.00
Full  

LingaDore Passion Blossom Thong

Highlights:


Available Sizes:
Small

Mauve-Dusty-Pink
£25.00
Full  

LingaDore Passion Blossom Brief

Highlights:


Available Sizes:
Small, Medium, Large

Mauve-Dusty-Pink
£27.00
Full  

LingaDore Selvaggio Thong

Highlights:


Available Sizes:
Small, Large

Selvaggio-Animal-Print
£25.00
Full  

LingaDore Selvaggio Brief

Highlights:


Available Sizes:
Medium, Large

Selvaggio-Animal-Print
£27.00
Full  

LingaDore Dolce-Latte Thong

Highlights:


Available Sizes:
Small, Medium, Large

Latte
£32.00
Full  

LingaDore Dolce-Latte Hipster Brief

Highlights:


Available Sizes:
Medium, Large

Latte
£32.00
Full  

LingaDore Dolce-Latte Brief

Highlights:


Available Sizes:
Medium, Large

Latte
£27.00
Full  

LingaDore La-Regina Thong

Highlights:


Available Sizes:
Small, Medium, Large

Denim-Latte
£25.00
Full  

LingaDore La-Regina Brief

Highlights:


Available Sizes:
Small, Medium, Large

Denim-Latte
£27.00
Full  

LingaDore La-Notte Thong

Highlights:


Available Sizes:
Small, Large

Denim-Blue
£25.00
Full  

LingaDore La-Notte Hipster

Highlights:


Available Sizes:
Small, Medium, Large

Denim-Blue
£32.00
Full  

LingaDore La-Notte Brief

Highlights:


Available Sizes:
Small, Medium, Large

Denim-Blue
£27.00
Full  

Felina Conturelle Solid Flower Shorty Brief

Highlights:


Available Sizes:
UK 10 (38), UK 12 (40)

Carbon-Black
£23.00
Full  

Hanky Panky Holiday Blossom Boyshort

Highlights:


Available Sizes:
Small, Medium, Large

Holiday-Blossom
£43.00
Full  

Hanky Panky Holiday Blossom Brazilian Bikini Brief

Highlights:


Available Sizes:
Small, Medium, Large

Holiday-Blossom
£43.00
Full  

Hanky Panky Pearl River Peonies Boyshort

Highlights:


Available Sizes:
Medium, Large

Pearl-River-Peonies-Print
£43.00
Full  

Hanky Panky Pearl River Peonies Low Rise Thong

Highlights:


Available Sizes:
One Size

Pearl-River-Peonies-Print
£26.00
Full  
Hanky Panky I Heart Peppermint Boyshort Thumbnail
Save £10

Hanky Panky I Heart Peppermint Boyshort

Highlights:


Available Sizes:
Small, Medium, Large

Red
£43.00 £33.00
Full  

Promise Luxury Sophie Brazilian Brief

Highlights:


Available Sizes:
Large - UK 14

Petrol-Blue
£20.00
Full  

Promise Luxury Sophie Bikini Brief

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14

Petrol-Blue
£20.00
Full  

Promise Luxury Juliette High Rise Brief

Highlights:


Available Sizes:
Medium - UK 12, Large - UK 14

Juliette-Negro
£25.00
Full  

Promise Luxury Juliette Thong

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14

Juliette-Negro
£24.00
Full  

Promise Luxury Juliette Shorty String

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12

Juliette-Negro
£24.00
Full  

Bluebella More Metis Brief

Highlights:


Available Sizes:
UK 12

Black
£15.00
Full  

Bluebella More Hera Brief

Highlights:


Available Sizes:
UK 8, UK 12

Black
£15.00
Full  

Bluebella Scala High Waisted Suspender Thong

Highlights:


Available Sizes:
UK 14

Black
£24.00
Full  

Bluebella Adelia Brief

Highlights:


Available Sizes:
UK 14

Corodvan-Black
£15.00
Full  

Bluebella Adelia Suspender Thong

Highlights:


Available Sizes:
UK 12, UK 14

Corodvan-Black
£20.00
Full  

Ambra Powerlite Shapewear Hi Waisted Brief

Highlights:


Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£16.00
Full  

Ambra Powerlite Shapewear Boyleg Brief

Highlights:


Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£15.00
Full  

Ambra Powerlite Shapewear Full Brief

Highlights:


Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£14.00
Full  

Silky Dance Children Seamless High Cut Brief

Highlights:


Available Sizes:
4 - 6 Years, 6 - 8 Years, 8 - 10 Years, 10 - 12 Years

Nude
£6.00
Full  

Silky Dance Adult Seamless High Cut Brief

Highlights:


Available Sizes:
Petite, Small, Medium, Large, X Large

Nude
£7.00
Full  

Silky Dance Adult Invisible High Cut Brief

Highlights:


Available Sizes:
Small, Medium, Large

Black Nude
£8.00
Full  

Silky Dance Childrens Invisible High Cut Brief

Highlights:


Available Sizes:
3 - 5 Years, 5 - 7 Years, 7 - 9 Years, 9 - 11 Years, 11 - 13 Years

Black Nude
£7.00
Full  

Silky Dance Invisible Low Rise Thong

Highlights:


Available Sizes:
Petite, Small, Medium, Large

Black Nude
£7.00
Full  

Comfyballs Performance Long Black Boxers

Highlights:


Available Sizes:
Small (28-30"), XX Large (36-38"), XXX Large (38-40")

Black-Grey-Logo
£30.00
Full  

Comfyballs Wood Long Black Boxers

Highlights:


Available Sizes:
Small (28-30"), Large (32-34"), XX Large (36-38"), XXX Large

Black-Grey-Logo
£29.00
Full  

Comfyballs Cotton Long Navy Boxers

Highlights:


Available Sizes:
Small (28-30"), Medium (30-32")

Navy-Tangerine-Logo
£26.00
Full  

Comfyballs Cotton Long Blue Boxers

Highlights:


Available Sizes:
Small (28-30")

All-Blue
£26.00
Full  

Comfyballs Cotton Long Black Boxers

Highlights:


Available Sizes:
Medium (30-32")

Black-Red-Waist
£26.00
Full  

Comfyballs Cotton Regular Black Boxers

Highlights:


Available Sizes:
XX Large (36-38")

Black-Red-Waist
£26.00
Full  
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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