Briefs

LingaDore Dolce-Latte Thong

Highlights:


Available Sizes:
Small, Medium, Large

Latte
£32.00

LingaDore Dolce-Latte Hipster Brief

Highlights:


Available Sizes:
Medium, Large

Latte
£32.00

LingaDore Dolce-Latte Brief

Highlights:


Available Sizes:
Medium, Large

Latte
£27.00

LingaDore La-Regina Thong

Highlights:


Available Sizes:
Small, Medium, Large

Denim-Latte
£25.00

LingaDore La-Regina Brief

Highlights:


Available Sizes:
Small, Medium, Large

Denim-Latte
£27.00

LingaDore La-Notte Thong

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Available Sizes:
Small, Medium, Large

Denim-Blue
£25.00

LingaDore La-Notte Hipster

Highlights:


Available Sizes:
Small, Medium, Large

Denim-Blue
£32.00

LingaDore La-Notte Brief

Highlights:


Available Sizes:
Small, Medium, Large

Denim-Blue
£27.00

Felina Conturelle Solid Flower Shorty Brief

Highlights:


Available Sizes:
UK 10 (38), UK 12 (40)

Carbon-Black
£23.00

Hanky Panky Holiday Blossom Thong

Highlights:


Available Sizes:
One Size

Holiday-Blossom
£26.00

Hanky Panky Holiday Blossom Boyshort

Highlights:


Available Sizes:
Small, Medium, Large

Holiday-Blossom
£43.00

Hanky Panky Holiday Blossom Brazilian Bikini Brief

Highlights:


Available Sizes:
Small, Medium, Large

Holiday-Blossom
£43.00

Hanky Panky Pearl River Peonies Boyshort

Highlights:


Available Sizes:
Small, Medium, Large

Pearl-River-Peonies-Print
£43.00

Hanky Panky Pearl River Peonies Low Rise Thong

Highlights:


Available Sizes:
One Size

Pearl-River-Peonies-Print
£26.00

Hanky Panky Pearl River Peonies Thong

Highlights:


Available Sizes:
One Size

Pearl-River-Peonies-Print
£26.00

Hanky Panky I Heart Peppermint Boyshort

Highlights:


Available Sizes:
Small, Medium, Large

Red
£43.00
Promise Nolita Bralette With Matching Brief Thumbnail
SALE

Promise Nolita Bralette With Matching Brief

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14, X Large - UK 16

Nolita-Burgundy
£40.00 £32.00

Promise Gracia Bralette With Matching Brief

Highlights:


Available Sizes:
Large - UK 14

Gracia-Green
£40.00

Promise Luxury Sophie Brazilian Brief

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14

Petrol-Blue
£20.00

Promise Luxury Sophie Bikini Brief

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14

Petrol-Blue
£20.00

Promise Luxury Juliette High Rise Brief

Highlights:


Available Sizes:
Medium - UK 12, Large - UK 14

Juliette-Negro
£25.00

Promise Luxury Juliette Thong

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14

Juliette-Negro
£24.00

Promise Luxury Juliette Shorty String

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14

Juliette-Negro
£24.00

Bluebella More Metis Brief

Highlights:


Available Sizes:
UK 12, UK 16

Black
£15.00

Bluebella More Hera Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12

Black
£15.00

Bluebella Scala High Waisted Suspender Thong

Highlights:


Available Sizes:
UK 14

Black
£24.00

Bluebella Adelia Brief

Highlights:


Available Sizes:
UK 12, UK 14

Corodvan-Black
£15.00

Bluebella Adelia Suspender Thong

Highlights:


Available Sizes:
UK 10, UK 12, UK 14

Corodvan-Black
£20.00

Ambra Powerlite Shapewear Hi Waisted Brief

Highlights:


Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£16.00

Ambra Powerlite Shapewear Boyleg Brief

Highlights:


Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£15.00

Ambra Powerlite Shapewear Full Brief

Highlights:


Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£14.00

Silky Dance Children Seamless High Cut Brief

Highlights:


Available Sizes:
4 - 6 Years, 6 - 8 Years, 8 - 10 Years, 10 - 12 Years

Nude
£6.00

Silky Dance Adult Seamless High Cut Brief

Highlights:


Available Sizes:
Petite, Small, Medium, Large, X Large

Nude
£7.00

Silky Dance Adult Invisible High Cut Brief

Highlights:


Available Sizes:
Small, Medium, Large

Black Nude
£8.00

Silky Dance Childrens Invisible High Cut Brief

Highlights:


Available Sizes:
3 - 5 Years, 5 - 7 Years, 7 - 9 Years, 9 - 11 Years, 11 - 13 Years

Black Nude
£7.00

Silky Dance Invisible Low Rise Thong

Highlights:


Available Sizes:
Petite, Small, Medium, Large

Black Nude
£7.00

Comfyballs Performance Long Black Boxers

Highlights:


Available Sizes:
Small (28-30"), XX Large (36-38"), XXX Large (38-40")

Black-Grey-Logo
£30.00

Comfyballs Wood Long Black Boxers

Highlights:


Available Sizes:
Small (28-30"), Large (32-34"), XX Large (36-38"), XXX Large

Black-Grey-Logo
£29.00

Comfyballs Cotton Long Navy Boxers

Highlights:


Available Sizes:
Small (28-30"), Medium (30-32")

Navy-Tangerine-Logo
£26.00

Comfyballs Cotton Long Blue Boxers

Highlights:


Available Sizes:
Small (28-30")

All-Blue
£26.00

Comfyballs Cotton Long Black Boxers

Highlights:


Available Sizes:
Medium (30-32")

Black-Red-Waist
£26.00

Comfyballs Cotton Regular Black Boxers

Highlights:


Available Sizes:
XX Large (36-38")

Black-Red-Waist
£26.00

Felina Conturelle Sentiments Melon Boyshort

Highlights:


Available Sizes:
UK 10, UK 12, UK 14

Melon
£30.00

Janira Naturly Slip Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16), 2X Large (UK 18)

Black White
£12.00

Janira Naturly Brislip Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black White
£11.00

Janira Dolce Cinture Maxi Brief

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Dune White
£11.00

Janira Dolce Cinture Bikini Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Black Dune White
£9.00

Janira Dolce Cinture Brislip Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Dune White
£12.00

Janira Dolce Cinture Slip Brief

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16), 2X Large (UK 18)

Black Dune White
£14.00

Bluebella Portia Harness Thong

Highlights:


Available Sizes:
UK 10, UK 12

Black
£26.00

Bluebella Cerium High Waist Suspender Thong

Highlights:


Available Sizes:
UK 12

Black
£22.00

Bluebella Cerium Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14

Black-Blue
£16.00

Bluebella Bailey Open Back Brief

Highlights:


Available Sizes:
UK 12, UK 14

Black
£14.00

Bluebella Bailey Brief

Highlights:


Available Sizes:
UK 14

Black
£14.00

Felina Conturelle Provence Fashion Brief

Highlights:


Available Sizes:
UK 20

Wood Light-Mint
£35.00

Felina Conturelle Sentiments Pearl Grey Brief

Highlights:


Available Sizes:
UK 10, UK 18

Pearl-Grey
£28.00

Felina Conturelle Wild Lily Brief

Highlights:


Available Sizes:
UK 18, UK 20

Smoky-Blue
£35.00

Leg Avenue 3 Piece Eyelash Lace Keyhole Bra With Garter And Matching G-String

Highlights:


Available Sizes:
Small/Medium, Medium/Large

Black
£40.00
Charnos Flamenco Brief Thumbnail
SALE

Charnos Flamenco Brief

Highlights:


Available Sizes:
UK 18

Ink-Silver
£14.00 £10.00

Charnos Sienna New Brief

Highlights:


Available Sizes:
UK 14, UK 16, UK 20

Ink-Silver
£14.00

Pretty Polly Amy Brazilian Brief

Highlights:


Available Sizes:
Small (10 - 12), Medium (14 - 16), Large (18 - 20)

Pink-Black-Lace White-Denim-Lace Nude-Nude-Lace White-White-Lace
£6.00

Pretty Polly Grace Brief

Highlights:


Available Sizes:
Small (UK 10 - 12), Medium (UK 14 - 16), Large (UK 18- 20)

Grace-Black Grace-Skin Grace-Ivory
£6.00

Pretty Polly Erin Brazilian Brief

Highlights:


Available Sizes:
Medium (UK 14 - 16), Large (UK 18- 20)

Erin-Black-Lace
£6.00
Pretty Polly Lola Cheeky Shorty Thumbnail
60% OFF!

Pretty Polly Lola Cheeky Shorty

Highlights:


Available Sizes:
Medium (UK 14 - 16), Large (UK 18- 20)

Black
£8.00 £3.20

Pretty Polly Imogen Brazilian Brief

Highlights:


Available Sizes:
Small (10 - 12), Large (16 - 18)

Nude
£6.00

Marie Jo Erika Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Ancien-Rose
£48.00

Marie Jo Jane Italian Brief

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14

Black Dune
£54.00
PrimaDonna Plume Full Brief Thumbnail
SALE

PrimaDonna Plume Full Brief

Highlights:


Available Sizes:
Large (UK 14), X Large (UK 16)

Bleu-Bijou
£38.00 £30.00

PrimaDonna Plume Rio Brief

Highlights:


Available Sizes:
Medium (UK 12)

Toffee
£36.00
Wolford Amelia String Thumbnail
SALE

Wolford Amelia String

Highlights:


Available Sizes:
Medium, Large

Black
£45.00 £35.00

Lepel Amalfi Brazilian Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14, UK 16

Black-Rose-Gold
£19.00
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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