Briefs

Felina Conturelle Sentiments Melon Boyshort

Highlights:


Available Sizes:
UK 10, UK 12, UK 14

Melon
£30.00
Full  

Janira Naturly Slip Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16), 2X Large (UK 18)

Black White
£12.00
Full  

Janira Naturly Brislip Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black White
£11.00
Full  

Janira Dolce Cinture Maxi Brief

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16)

Dune White
£11.00
Full  

Janira Dolce Cinture Bikini Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Black Dune White
£9.00
Full  

Janira Dolce Cinture Brislip Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Dune White
£12.00
Full  

Janira Dolce Cinture Slip Brief

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16), 2X Large (UK 18)

Black Dune White
£14.00
Full  

Bluebella Portia Harness Thong

Highlights:


Available Sizes:
UK 10, UK 12

Black
£26.00
Full  

Bluebella Cerium High Waist Suspender Thong

Highlights:


Available Sizes:
UK 12

Black
£22.00
Full  

Bluebella Cerium Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14

Black-Blue
£16.00
Full  

Bluebella Bailey Open Back Brief

Highlights:


Available Sizes:
UK 12, UK 14

Black
£14.00
Full  

Bluebella Bailey Brief

Highlights:


Available Sizes:
UK 14

Black
£14.00
Full  

Felina Conturelle Provence Fashion Brief

Highlights:


Available Sizes:
UK 20

Wood Light-Mint
£35.00
Full  

Felina Conturelle Sentiments Pearl Grey Brief

Highlights:


Available Sizes:
UK 10, UK 18

Pearl-Grey
£28.00
Full  

Felina Conturelle Wild Lily Brief

Highlights:


Available Sizes:
UK 18, UK 20

Smoky-Blue
£35.00
Full  
Charnos Flamenco Brief Thumbnail
SALE

Charnos Flamenco Brief

Highlights:


Available Sizes:
UK 18

Ink-Silver
£14.00 £10.00
Full  

Charnos Sienna New Brief

Highlights:


Available Sizes:
UK 14, UK 16, UK 20

Ink-Silver
£14.00
Full  

Pretty Polly Amy Brazilian Brief

Highlights:


Available Sizes:
Small (10 - 12), Medium (14 - 16), Large (18 - 20)

Pink-Black-Lace White-Denim-Lace Nude-Nude-Lace White-White-Lace
£6.00
Full  

Pretty Polly Grace Brief

Highlights:


Available Sizes:
Small (UK 10 - 12), Medium (UK 14 - 16), Large (UK 18- 20)

Grace-Black Grace-Skin Grace-Ivory
£6.00
Full  

Pretty Polly Erin Brazilian Brief

Highlights:


Available Sizes:
Medium (UK 14 - 16), Large (UK 18- 20)

Erin-Black-Lace
£6.00
Full  

Pretty Polly Imogen Brazilian Brief

Highlights:


Available Sizes:
Small (10 - 12), Large (16 - 18)

Nude
£6.00
Full  

Marie Jo Erika Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Ancien-Rose
£48.00
Full  

Marie Jo Jane Italian Brief

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14

Black Dune
£54.00
Full  
PrimaDonna Plume Full Brief Thumbnail
Save £10

PrimaDonna Plume Full Brief

Highlights:


Available Sizes:
Large (UK 14), X Large (UK 16)

Bleu-Bijou
£38.00 £28.00
Full  
PrimaDonna Plume Rio Brief Thumbnail
SALE

PrimaDonna Plume Rio Brief

Highlights:


Available Sizes:
Medium (UK 12)

Toffee
£36.00 £30.00
Full  

Lepel Amalfi Brazilian Brief

Highlights:


Available Sizes:
UK 8, UK 14, UK 16

Black-Rose-Gold
£19.00
Full  
Lepel Matilda Navy Short Thumbnail
SALE

Lepel Matilda Navy Short

Highlights:


Available Sizes:
UK 16

Navy-Soft-Pink
£14.00 £12.00
Full  

Waxx Mens Boracay Boxer

Highlights:


Available Sizes:
X Large

Boracay
£23.00
Full  

Waxx Mens Coconut Boxer

Highlights:


Available Sizes:
Small

Coconut
£23.00
Full  
Lepel Fiore Rose Gold Thong Thumbnail
SALE

Lepel Fiore Rose Gold Thong

Highlights:


Available Sizes:
UK 8, UK 18

Rose-Gold-Ivory
£10.00 £7.00
Full  

Felina Conturelle Viva Brief

Highlights:


Available Sizes:
UK 10, UK 12

Black
£27.00
Full  

Janira Esencial Queen Maxi Briefs 2PP

Highlights:


Available Sizes:
2X Large (UK 18), 3X Large (UK 20)

Black White
£15.00
Full  

Janira Esencial Slip Briefs 2PP

Highlights:


Available Sizes:
3X Large (UK 20)

Black Dune
£21.00
Full  

Janira Esencial Neri Briefs 2PP

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Black Dune White
£16.00
Full  

Janira Esencial Midi Briefs 2PP

Highlights:


Available Sizes:
X Large (UK 16), 2X Large (UK 18), 3X Large (UK 20)

Black Dune White
£15.00
Full  

Janira Esencial Lace Milano Briefs 2PP

Highlights:


Available Sizes:
2X Large (UK 18), 3X Large (UK 20)

Nacar White
£20.00
Full  

Janira Esencial Briefs 3PP

Highlights:


Available Sizes:
Large (UK 14), X Large (UK 16)

Dune White
£19.00
Full  

Janira Esencial Maxi Briefs 3PP

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16)

Black White
£19.00
Full  

Janira Niki Greta Brief

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16)

Blue-Petrol Smoked French-Blue Blue-Jeans Ruby-Wine
£19.00
Full  

Lepel Lexi Mini Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14, UK 16, UK 18

Black Nude
£8.00
Full  

Lepel Lexi Super Smooth Thong

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14, UK 16, UK 18

Black Nude
£6.00
Full  
Lepel Fiore Black Gold Shorty Thumbnail
60% Off!

Lepel Fiore Black Gold Shorty

Highlights:


Available Sizes:
UK 8, UK 12, UK 14

Black-Gold
£14.00 £5.60
Full  

Janira Magic Band Bond Low Brief

Highlights:


Available Sizes:
Small, Medium, Large

Black Nougat Bruma Rose Nacar White
£16.00
Full  

Janira Magic Band Brazilian Brief

Highlights:


Available Sizes:
Small, Medium, Large

Black Nougat Bruma Rose Nacar White
£16.00
Full  

Janira Magic Band Shorty

Highlights:


Available Sizes:
Small, Medium, Large

Black Nougat Rose Nacar Bruma White
£16.00
Full  

Janira Magic Band High Brief

Highlights:


Available Sizes:
Medium, Large, XX Large

Nougat Rose Bruma White
£20.00
Full  

Janira Secrets Slip Brief

Highlights:


Available Sizes:
X Large

Dune Nacar
£15.00
Full  

Janira Secrets Silhouette High Brief

Highlights:


Available Sizes:
Large

Black
£45.00
Full  

Janira Secrets Brislip Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Dune White
£20.00
Full  

Janira Greta Shape Slip Form Brief

Highlights:


Available Sizes:
Small

Dune
£28.00
Full  

Janira Greta Shape Flat Belly Brief

Highlights:


Available Sizes:
Small

Dune White
£26.00
Full  

Spanx Spotlight On Lace High Waisted Brief

Highlights:


Available Sizes:
Small

Very-Black Vintage-Rose
£56.00
Full  

Aubade Belle D Ispahan St Tropez Brief

Highlights:


Available Sizes:
Medium (UK 12)

Or-Noir
£63.00
Full  

Aubade Belle D Ispahan Tanga Brief

Highlights:


Available Sizes:
Large (UK 14)

Or-Noir
£46.00
Full  
Wonderbra Refined Glamour Silver Shorty Thumbnail
Save £5

Wonderbra Refined Glamour Silver Shorty

Highlights:


Available Sizes:
Small, Large

Excalibur-Silver
£18.00 £13.00
Full  
Wonderbra Refined Glamour Silver Brazilian Brief Thumbnail
SALE

Wonderbra Refined Glamour Silver Brazilian Brief

Highlights:


Available Sizes:
Large

Excalibur-Silver
£16.00 £10.00
Full  

Wonderbra Ultimate Silhouette Thong

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Skin Ivory White
£12.00
Full  

Wonderbra Sexy Shorty Brief

Highlights:


Available Sizes:
Small, X Large

Black Scarlett-Berry
£13.00
Full  

Wonderbra Sexy Brazilian Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Scarlett-Berry
£11.00
Full  

Playtex Cotton Lift Maxi Brief

Highlights:


Available Sizes:
Medium, Large, X Large, 2X Large, 3X Large, 4X Large, 5X Large

White
£12.00
Full  

Playtex Cotton & Lace Maxi Briefs 3PP

Highlights:


Available Sizes:
Medium, Large, X Large, 2X Large, 3X Large, 4X Large, 5X Large

White
£22.00
Full  
Curvy Kate Essentials Victory Short Thumbnail
SALE

Curvy Kate Essentials Victory Short

Highlights:


Available Sizes:
UK 12, UK 14, UK 16, UK 18

Black Latte
£17.00 £13.00
Full  

Aubade Femme Glamour St Tropez Brief

Highlights:


Available Sizes:
Large

Black-Gold
£69.00
Full  

Aubade Mens Porcelaine Boxers Two Pair Pack

Highlights:


Available Sizes:
Medium, Large

Porcelaine-White
£49.00
Full  

Aubade A L Amour Darling Rouge Tanga

Highlights:


Available Sizes:
Large

Darling-Rouge
£40.00
Full  

Aubade Femme Aubade St Tropez Brief

Highlights:


Available Sizes:
Small, Medium, Large

Black
£65.00
Full  

Aubade Femme Aubade Italian Brief

Highlights:


Available Sizes:
Small, Medium, Large

Black
£61.00
Full  

Aubade Femme Aubade Tanga

Highlights:


Available Sizes:
Small, Medium, Large

Black
£49.00
Full  

Aubade Femme Romantique St Tropez Brief

Highlights:


Available Sizes:
Small

Noir-Venus
£57.00
Full  

Maison Lejaby Check And Roses Bikini Brief

Highlights:


Available Sizes:
Medium, X Large

Check-Horizon-Blue
£35.00
Full  

Maison Lejaby Check And Roses Tanga Brief

Highlights:


Available Sizes:
Medium, Large, X Large

Check-Horizon-Blue
£40.00
Full  

Maison Lejaby Dot Flowers Bikini Brief

Highlights:


Available Sizes:
Small, Medium, Large

Noir Vintage-Lipstick
£33.00
Full  
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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