Briefs

Maison Lejaby Mandala Lace Shaper Brief Thumbnail
SALE

Maison Lejaby Mandala Lace Shaper Brief

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16), XX Large (UK 18)

Noir Corset Lys
£50.00 £42.00

Maison Lejaby Gaby Lace Tanga Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Nuit-Noire
£35.00

Maison Lejaby Gaby Lace Shaper Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Nuit-Noire Smoky-Pink White
£42.00

Maison Lejaby Fleur De Pavot Brief

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16)

Pavot
£44.00

Maison Lejaby Fleur De Pavot Thong

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16)

Pavot
£38.00

Charnos Suzette Brief

Highlights:


Available Sizes:
UK 16

Black
£16.00
Charnos Rosalind Deep Brief Thumbnail
20% Off

Charnos Rosalind Deep Brief

Highlights:


Available Sizes:
UK 18

White
£14.00 £11.20

Charnos Bailey Brief

Highlights:


Available Sizes:
UK 12, UK 18

Ivory
£16.00

Charnos Bailey Thong

Highlights:


Available Sizes:
UK 16, UK 18

Ivory
£14.00
Charnos Bridgette Brief Thumbnail
SALE

Charnos Bridgette Brief

Highlights:


Available Sizes:
UK 10, UK 12, UK 18

Nude
£14.00 £10.00

Charnos Sienna Brief

Highlights:


Available Sizes:
UK 18, UK 20

Black White
£14.00
Lepel Matilda Short Thumbnail
SALE

Lepel Matilda Short

Highlights:


Available Sizes:
UK 18

Black-Gold-Lace
£14.00 £10.00

Lepel Lyla Brazilian Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 14, UK 16

Black Nude White
£14.00

Lepel Lyla Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 16

Black Nude White
£12.00
Lepel Fiore Short Thumbnail
Aqua on SALE

Lepel Fiore Short

Highlights:


Available Sizes:
UK 8, UK 10, UK 14

Aqua Nude White
£14.00

Lepel Fiore Thong

Highlights:


Available Sizes:
UK 8, UK 16

Soft-Pink White Nude
£10.00
Pretty Polly Amber Brazilian Brief Thumbnail
SALE

Pretty Polly Amber Brazilian Brief

Highlights:


Available Sizes:
Large (18 - 20)

Slate
£6.00 £4.00

Pretty Polly Isla Brazilian Brief

Highlights:


Available Sizes:
Large (18 - 20)

Black
£6.00
Pretty Polly Isabelle Brazilian Brief Thumbnail
SALE

Pretty Polly Isabelle Brazilian Brief

Highlights:


Available Sizes:
Small (10 - 12)

Dark-Denim
£6.00 £4.00

Anita Comfort Safina High Waist Brief

Highlights:


Available Sizes:
UK 14 (34), UK 16 (36), UK 18 (38), UK 20 (40)

Black Skin
£35.00

Anita Rosa Faia Charlize Brief

Highlights:


Available Sizes:
UK 14 (34), UK 16 (36), UK 18 (38)

Black Crystal
£29.00

Anita Care Lisa High Waist Brief

Highlights:


Available Sizes:
UK 14 (34), UK 16 (36), UK 18 (38)

Soft-Rose Champagne
£31.00
Something Wicked Nina Mini Peep Brief Thumbnail
Save £20

Something Wicked Nina Mini Peep Brief

Highlights:


Available Sizes:
Small

Black
£79.00 £59.00
Something Wicked Nina Ouvert Brief Thumbnail
Save £20

Something Wicked Nina Ouvert Brief

Highlights:


Available Sizes:
Large

Black
£89.00 £69.00

Playtex Flower Elegance Limited Edition Midi Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16), 2X Large (UK 18)

Black-Plum Bordeaux-Purple
£15.00
Wonderbra Modern Chic Palm Print Shorty Thumbnail
SALE

Wonderbra Modern Chic Palm Print Shorty

Highlights:


Available Sizes:
Large, X Large

Palm-Print
£17.00 £12.00

PrimaDonna Eternal Brief

Highlights:


Available Sizes:
Small (UK 10), Large (UK 14), X Large (UK 16)

Black
£33.00

Promise Luxury Aida Thong

Highlights:


Available Sizes:
Small

Aida-Iris
£24.00

Promise Luxury Aida Brazilian Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Aida-Iris
£24.00

Promise Luxury La Traviata Brazilian Brief

Highlights:


Available Sizes:
Medium, Large

Black
£25.00

Promise Luxury Rigoletto Bikini Brief

Highlights:


Available Sizes:
Large, X Large, XX Large

Rigoletto-Coral
£22.00

Promise Luxury Rigoletto Short String

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Rigoletto-Coral
£24.00

Marie Jo Sakura Short

Highlights:


Available Sizes:
Large

Natural
£51.00

Aubade Mens Nomade Boxers Two Pair Pack

Highlights:


Available Sizes:
Medium, Large

Tribal-Rouge Nomade-White
£49.00

Aubade Charme D Eden St Tropez Short

Highlights:


Available Sizes:
Medium, Large, X Large

Clair-De-Rose
£58.00

Marie Jo Studio Control Brief

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16), XX Large (UK 18)

Natural Patine Black
£34.00

Marie Jo Studio Lace Short

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Patine Natural
£30.00

Marie Jo Studio Lace Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large, XX Large

Black Patine Natural
£27.00

Marie Jo Studio Thong

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Patine Natural
£18.00

Marie Jo Studio Full Brief

Highlights:


Available Sizes:
XX Large

Black
£23.00

Marie Jo Studio Brief

Highlights:


Available Sizes:
Large

Natural
£20.00

Marie Jo Rafael Thong

Highlights:


Available Sizes:
Small, Large

Blue-Cruise
£31.00

PrimaDonna Twist I Want You Brief

Highlights:


Available Sizes:
Medium, Large

Phantom
£30.00

PrimaDonna Twist Caramba Brief

Highlights:


Available Sizes:
Medium

Marble-Grey
£30.00

PrimaDonna Madam Butterfly Luxury Gris Short

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16)

Butterfly-Gris-Gris
£36.00

Maison Lejaby Romance Thong Brief

Highlights:


Available Sizes:
Small, Medium

Bleu-Delice
£35.00

Maison Lejaby Tatoo Brief

Highlights:


Available Sizes:
Small, Medium, Large

Bakelite Lys Black
£38.00

Wonderbra Refined Glamour Pink Shorty

Highlights:


Available Sizes:
Large

Pink-Festival
£18.00

Wonderbra Twin Pack Brazilian Brief

Highlights:


Available Sizes:
Medium, Large

White-Black
£13.00

Aubade Allee Des Plaisirs Thong

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black-Pink-Embroidery
£41.00

Aubade Ivresse Byzantin St Tropez Shorty

Highlights:


Available Sizes:
Medium, Large, X Large, XX Large

Rouge-Lace
£71.00

Aubade Ivresse Byzantin Thong Brief

Highlights:


Available Sizes:
Medium, Large, X Large

Blue-Black-Lace
£58.00

Aubade Rosessence High Waist Brief

Highlights:


Available Sizes:
Medium, Large

Black
£55.00

Aubade Rosessence St Tropez Short

Highlights:


Available Sizes:
Large, X Large

Black
£55.00

Aubade Wandering Love Italian High Waist Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16), XX Large (UK 18)

Black White
£55.00

Aubade Wandering Love Italian Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black White
£38.00

Aubade Wandering Love Italian Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black White
£50.00
Playtex Ideal Beauty Lace Shorty Thumbnail
SALE

Playtex Ideal Beauty Lace Shorty

Highlights:


Available Sizes:
Small, Medium, Large, X Large, 2X Large

White-Blush
£15.00 £12.00

Playtex Flower Elegance Midi Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16), 2X Large (UK 18)

Black Skin White
£15.00

Playtex Cotton High Leg Briefs 3PP

Highlights:


Available Sizes:
UK 10, UK 12, UK 14, UK 16, UK 18

White
£15.00

Playtex Cotton Maxi Briefs 3PP

Highlights:


Available Sizes:
UK 12, UK 14, UK 16, UK 18, UK 20, UK 22, UK 24, UK 26, UK 28

Black Skin White
£15.00

Wonderbra Modern Chic Shorty

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black White
£17.00

Wonderbra Modern Chic Brazilian Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black White
£15.00

Wonderbra Refined Glamour Shorty

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black-Lace Ivory-Lace
£18.00

Wonderbra Refined Glamour Brazilian Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black-Lace Ivory-Lace
£16.00
Wonderbra Refined Glamour Blue Brazilian Brief Thumbnail
SALE

Wonderbra Refined Glamour Blue Brazilian Brief

Highlights:


Available Sizes:
X Large

Seabottom-Blue
£16.00 £12.00
Maidenform Tummy Solutions Smooth & Sassy Hi-Waist Brief Thumbnail
SALE

Maidenform Tummy Solutions Smooth & Sassy Hi-Waist Brief

Highlights:


Available Sizes:
Medium, Large, X Large, 2X Large

Black Body-Beige
£39.00 £29.00
Maidenform Tummy Solutions Sleek Smoothing Briefs 2PP Thumbnail
SALE

Maidenform Tummy Solutions Sleek Smoothing Briefs 2PP

Highlights:


Available Sizes:
X Large

Nude
£32.00 £28.00
Maidenform Tummy Solutions Laced To Perfection Waist Nipping Brief Thumbnail
SALE

Maidenform Tummy Solutions Laced To Perfection Waist Nipping Brief

Highlights:


Available Sizes:
Large, X Large, 2X Large

Black Nude
£47.00 £37.00

Lepel London Charlie Brazilian Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14

Black Red
£10.00
Lepel London Sophia Brazilian Brief Thumbnail
SALE

Lepel London Sophia Brazilian Brief

Highlights:


Available Sizes:
UK 12

Black
£10.00 £8.00

Promise Sexy Promise Sleep Mask And Thong Set

Highlights:


Available Sizes:
X Small, Small, Medium

Red
£23.00
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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