Briefs

Wonderbra Refined Glamour Shorty

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black-Lace Ivory-Lace
£18.00
Full  

Wonderbra Refined Glamour Brazilian Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black-Lace Ivory-Lace
£16.00
Full  
Maidenform Tummy Solutions Smooth & Sassy Hi-Waist Brief Thumbnail
SALE

Maidenform Tummy Solutions Smooth & Sassy Hi-Waist Brief

Highlights:


Available Sizes:
Medium, Large, X Large, 2X Large

Black Body-Beige
£39.00 £29.00
Full  
Maidenform Tummy Solutions Sleek Smoothing Briefs 2PP Thumbnail
SALE

Maidenform Tummy Solutions Sleek Smoothing Briefs 2PP

Highlights:


Available Sizes:
X Large

Nude
£32.00 £28.00
Full  
Maidenform Tummy Solutions Laced To Perfection Waist Nipping Brief Thumbnail
SALE

Maidenform Tummy Solutions Laced To Perfection Waist Nipping Brief

Highlights:


Available Sizes:
Large, X Large, 2X Large

Black Nude
£47.00 £37.00
Full  

Lepel London Charlie Brazilian Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14

Black Red
£10.00
Full  

Promise Sexy Promise Sleep Mask And Thong Set

Highlights:


Available Sizes:
X Small, Small, Medium

Red
£23.00
Full  
Aubade Cuir De Rose Thong Thumbnail
SALE

Aubade Cuir De Rose Thong

Highlights:


Available Sizes:
Large, X Large

Laque
£134.00 £124.00
Full  

Hanky Panky Cross Dyed Retro Brief

Highlights:


Available Sizes:
Small, Medium, Large

Purple-Velvet
£55.00
Full  

Hanky Panky Retro Thong

Highlights:


Available Sizes:
One Size

Navy Granite
£26.00
Full  
Hanky Panky Roses Are Red Boyshort Thumbnail
SALE

Hanky Panky Roses Are Red Boyshort

Highlights:


Available Sizes:
Large

Multi-Rose-Print
£44.00 £34.00
Full  

Waxx Mens Freak Boxer

Highlights:


Available Sizes:
Small, Medium

Freak
£23.00
Full  

Waxx Mens Amazone Boxer

Highlights:


Available Sizes:
Small

Amazone
£23.00
Full  

Waxx Mens Bridge Boxer

Highlights:


Available Sizes:
Small

Bridge
£23.00
Full  

Waxx Mens Maya Boxer

Highlights:


Available Sizes:
Small

Maya
£23.00
Full  

Waxx Mens Puff Boxer

Highlights:


Available Sizes:
Small

Puff
£23.00
Full  

Waxx Mens Super Hero Boxer

Highlights:


Available Sizes:
Small

Super-Hero
£23.00
Full  

Waxx Mens Snowman Boxer

Highlights:


Available Sizes:
Small, X Large

Snowman
£23.00
Full  

Aubade Nudessence High Waist Brief

Highlights:


Available Sizes:
Medium, XX Large

Black
£46.00
Full  

Aubade Precieux Amour Thong

Highlights:


Available Sizes:
Large, X Large

Rouge-Black
£59.00
Full  
Promise Luxury Osaka Brazilian Brief Thumbnail
SALE

Promise Luxury Osaka Brazilian Brief

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16)

Azul-Print
£35.00 £28.00
Full  
Promise Luxury Osaka Thong Brief Thumbnail
SALE

Promise Luxury Osaka Thong Brief

Highlights:


Available Sizes:
Large (UK 14)

Azul-Print
£26.00 £19.00
Full  

Promise Luxury Nocturno Short Brief

Highlights:


Available Sizes:
Large (UK14)

Black-Nocturno-Print
£23.00
Full  

Promise Luxury Nocturno Bikini Brief

Highlights:


Available Sizes:
Medium (UK 12), Large (UK14)

Black-Nocturno-Print
£28.00
Full  

Aubade Fleurs De Plaisir St Tropez Brief

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14

Fleurs-Ebene
£58.00
Full  

Aubade Fleurs De Plaisir Thong Brief

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14

Fleurs-Ebene
£41.00
Full  
Aubade Secret De Charme St Tropez Brief Thumbnail
SALE

Aubade Secret De Charme St Tropez Brief

Highlights:


Available Sizes:
Small, Large, X Large

Opal
£66.00 £59.00
Full  

Aubade Passion Nocturne Saint Tropez Brief

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16)

Natural-Black
£71.00
Full  

Dreamgirl Lace Open Crotch Hipster Brief With Satin Bow Details

Highlights:


Available Sizes:
Small, Large

Red-Lace Turquoise-Lace
£9.00
Full  
Gossard Carmen Brief Thumbnail
40% OFF!

Gossard Carmen Brief

Highlights:


Available Sizes:
X Large

Blush-Black
£15.00 £9.00
Full  

Maison Lejaby Velvet Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Black Ivory
£40.00
Full  

Maison Lejaby Satine Full Brief

Highlights:


Available Sizes:
Medium, Large, X Large, XX Large

Noir Blue-Klein Aurore
£38.00
Full  

Maison Lejaby Satine Bikini Brief

Highlights:


Available Sizes:
Medium, Large, X Large

Noir Blue-Klein Aurore
£32.00
Full  
Pretty Polly Katrina Soft Touch Brazilian Briefs 3PP Thumbnail
SALE

Pretty Polly Katrina Soft Touch Brazilian Briefs 3PP

Highlights:


Available Sizes:
Large (18 - 20)

Nude-Pink
£10.00 £8.00
Full  
Pretty Polly Alice Cotton Cheeky Short Briefs 3PP Thumbnail
SALE

Pretty Polly Alice Cotton Cheeky Short Briefs 3PP

Highlights:


Available Sizes:
Large (18 - 20)

Black-Grey-White
£10.00 £8.00
Full  
Pretty Polly Lola Brazilian Brief Thumbnail
SALE

Pretty Polly Lola Brazilian Brief

Highlights:


Available Sizes:
Large (UK 18- 20)

Pink Nude White
£6.00 £4.00
Full  
Leg Avenue 2 Piece Animal Print Bra And Matching High Waist 6 Hook Garter Thumbnail
SALE

Leg Avenue 2 Piece Animal Print Bra And Matching High Waist 6 Hook Garter

Highlights:


Available Sizes:
Small - UK 10-12, Medium - UK 12-14

Leopard-Animal
£65.00 £55.00
Full  

PrimaDonna Eternal Full Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16), XX Large (UK 18)

Black Patine Natural
£46.00
Full  

Hanky Panky Signature Lace Original Rise Thong

Highlights:


Available Sizes:
One Size

Black Navy Granite Midnight-Blue Zest-Yellow Ripe-Watermelon Pink-Sands Bright-Aqua Pink-Lady Periwinkle Bliss Chai Ivory White
£22.00
Full  

Hanky Panky Signature Lace Boy Short

Highlights:


Available Sizes:
X Small, Small, Medium, Large, X Large

Black Granite Navy Midnight-Blue Laguna-Blue Agave-Green Zest-Yellow Clementine Peachy-Keen Ripe-Watermelon Fiery-Red Red Raspberry-Ice Lavender-Sachet Bliss Chai Ivory White Pink-Sands Bright-Aqua Pink-Lady
£35.00
Full  
Maison Lejaby Miss Lejaby Bikini Brief Thumbnail
SALE

Maison Lejaby Miss Lejaby Bikini Brief

Highlights:


Available Sizes:
Small (UK 10), Large (UK 14)

Black Extra-Peach
£28.00 £21.00
Full  
Pour Moi Starlet Brief Thumbnail
80% OFF

Pour Moi Starlet Brief

Highlights:


Available Sizes:
UK 8

Acqua-Pink
£12.00 £2.40
Full  

Janira Greta Shorty

Highlights:


Available Sizes:
Small (UK 10), Large (UK 14)

Black
£18.00
Full  

Janira Magic Band Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Nougat Nacar Rose Bruma White
£17.00
Full  

Aubade Al Amour Italian Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Noir Nacre
£50.00
Full  

Aubade Al Amour St Tropez Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Noir Nacre
£57.00
Full  
PrimaDonna Madam Butterfly Luxury Thong Thumbnail
Half Price!

PrimaDonna Madam Butterfly Luxury Thong

Highlights:


Available Sizes:
Medium (UK 12)

Glossy-Pink
£46.00 £23.00
Full  

Promise Brides Gift Garter Band And Brief Set

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Off-White
£23.00
Full  
Empreinte Irina Brief Thumbnail
SALE

Empreinte Irina Brief

Highlights:


Available Sizes:
Small, Medium, Large, XLarge

Brume-Rosee Ivory
£46.00 £29.00
Full  
Empreinte Irina Shorty Thumbnail
SALE

Empreinte Irina Shorty

Highlights:


Available Sizes:
Small, Medium, Large

Brume-Rosee Ivory
£50.00 £30.00
Full  

La Marquise Comfort Stretch Maxi Brief 3 Pack

Highlights:


Available Sizes:
UK 12, UK 14, UK 18, UK 22

Black White
£9.00
Full  

La Marquise Comfort Stretch Lacy Maxi Brief 3 Pack

Highlights:


Available Sizes:
UK 20, UK 22, UK 16

Black White
£10.00
Full  

Felina Conturelle Perfect Feeling Panty Brief

Highlights:


Available Sizes:
UK 14, UK 16, UK 18

Black Sand
£33.00
Full  

Felina Conturelle Perfect Feeling Maxi Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14, UK 16, UK 18, UK 20, UK 22

Black Sand
£35.00
Full  

Aubade Wandering Love Saint Tropez Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black White
£55.00
Full  
Aubade La Parisienne Saint Tropez Brief Thumbnail
SALE

Aubade La Parisienne Saint Tropez Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12)

Myosotis
£57.00 £47.00
Full  

Anita Rosa Faia Cleancut Hipster Brief

Highlights:


Available Sizes:
UK 14 (34), UK 16 (36), UK 18 (38)

Desert White
£15.00
Full  

Mimi Holliday Tilt A Whirl Sexy Peep Thong

Highlights:


Available Sizes:
Medium - UK 12, Large - UK 14, X Large - UK 16

Aqua-Pink
£23.00
Full  

Mimi Holliday Spin Dizzy Comfort Knicker

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14, X Large - UK 16

Pale-Lemon
£45.00
Full  

Mimi Holliday Spin Dizzy Classic Thong

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14

Pale-Lemon
£28.00
Full  

Mimi Holliday Spin Dizzy Classic Knicker

Highlights:


Available Sizes:
Small - UK 10

Pale-Lemon
£29.00
Full  

Mimi Holliday Rodeo Hipster Brief

Highlights:


Available Sizes:
Large - UK 14

Black
£24.00
Full  

Mimi Holliday Picture Perfect High Waisted Brief

Highlights:


Available Sizes:
Medium - UK 12, Large - UK 14

White
£29.00
Full  
Dominique Adele Control Hi Waist Brief Thumbnail
Save 20%

Dominique Adele Control Hi Waist Brief

Highlights:


Available Sizes:
X Large (UK 16)

Nude
£39.00 £31.20
Full  
ITEM m6 Shape High Waisted Brief Thumbnail
Save £20

ITEM m6 Shape High Waisted Brief

Highlights:


Available Sizes:
Small, Large

Black Nude
£49.00 £29.00
Full  
Dominique Lace Satin Thong Thumbnail
Save 20%

Dominique Lace Satin Thong

Highlights:


Available Sizes:
Medium (UK 12)

White
£20.00 £16.00
Full  
Dominique Plain Satin Thong Thumbnail
Save 20%

Dominique Plain Satin Thong

Highlights:


Available Sizes:
Small

Ivory
£20.00 £16.00
Full  

Mapale Plunge Front Lace Bra and Brief Two Piece Set

Highlights:


Available Sizes:
Small/Medium

Black Burgundy
£45.00
Full  
Anita Care Ancona High Waist Brief Thumbnail
SALE

Anita Care Ancona High Waist Brief

Highlights:


Available Sizes:
Large (UK 14)

Silver-Night
£28.00 £21.00
Full  

Marie Jo Jane Thong

Highlights:


Available Sizes:
Large (UK 14)

Black
£41.00
Full  
Aubade Rive Gauche Passion Thong Brief Thumbnail
SALE

Aubade Rive Gauche Passion Thong Brief

Highlights:


Available Sizes:
Large - UK 14

Black
£58.00 £52.00
Full  

Maison Lejaby Gaby Full Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Nuit-Noire Smoky-Pink White
£37.00
Full  
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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