Briefs

Aubade Cuir De Rose Thong Thumbnail
SALE

Aubade Cuir De Rose Thong

Highlights:


Available Sizes:
Medium, Large, X Large

Laque
£134.00 £124.00

Hanky Panky Cross Dyed Retro Brief

Highlights:


Available Sizes:
Small, Medium, Large

Purple-Velvet
£55.00

Hanky Panky Retro Thong

Highlights:


Available Sizes:
One Size

Navy Granite Red
£26.00
Hanky Panky Roses Are Red Boyshort Thumbnail
SALE

Hanky Panky Roses Are Red Boyshort

Highlights:


Available Sizes:
Large

Multi-Rose-Print
£44.00 £34.00

Waxx Mens Freak Boxer

Highlights:


Available Sizes:
Small, Medium

Freak
£23.00

Waxx Mens Amazone Boxer

Highlights:


Available Sizes:
Small

Amazone
£23.00

Waxx Mens Bridge Boxer

Highlights:


Available Sizes:
Small

Bridge
£23.00

Waxx Mens Maya Boxer

Highlights:


Available Sizes:
Small

Maya
£23.00

Waxx Mens Puff Boxer

Highlights:


Available Sizes:
Small

Puff
£23.00

Waxx Mens Super Hero Boxer

Highlights:


Available Sizes:
Small

Super-Hero
£23.00

Waxx Mens Snowman Boxer

Highlights:


Available Sizes:
Small, X Large

Snowman
£23.00

Aubade Nudessence High Waist Brief

Highlights:


Available Sizes:
Medium, Large, XX Large

Black
£46.00

Aubade Precieux Amour Thong

Highlights:


Available Sizes:
Large, X Large

Rouge-Black
£59.00
Promise Luxury Osaka Brazilian Brief Thumbnail
SALE

Promise Luxury Osaka Brazilian Brief

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16)

Azul-Print
£35.00 £28.00
Promise Luxury Osaka Thong Brief Thumbnail
SALE

Promise Luxury Osaka Thong Brief

Highlights:


Available Sizes:
Large (UK 14)

Azul-Print
£26.00 £19.00

Promise Luxury Nocturno Short Brief

Highlights:


Available Sizes:
Large (UK14)

Black-Nocturno-Print
£23.00

Promise Luxury Nocturno Bikini Brief

Highlights:


Available Sizes:
Medium (UK 12), Large (UK14)

Black-Nocturno-Print
£28.00

Aubade Fleurs De Plaisir St Tropez Brief

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14

Fleurs-Ebene
£58.00

Aubade Fleurs De Plaisir Thong Brief

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14

Fleurs-Ebene
£41.00
Aubade Secret De Charme St Tropez Brief Thumbnail
SALE

Aubade Secret De Charme St Tropez Brief

Highlights:


Available Sizes:
Small, Large, X Large

Opal
£66.00 £59.00

Aubade Passion Nocturne Saint Tropez Brief

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16)

Natural-Black
£71.00

Promise Tisbe Flora Soft Cup Bra With Matching Brief

Highlights:


Available Sizes:
UK 32 C Cup, UK 34 C Cup, UK 36 C Cup, UK 32 D Cup, UK 34 D Cup, UK 36 D Cup, UK 38 D Cup

Tisbe-Print
£47.00

Dreamgirl Heart Lace Bralette And Thong Set

Highlights:


Available Sizes:
Small

Black
£40.00
Dreamgirl Sapphire Sequin Lace Ruffled Bra And Panty Set Thumbnail
SALE
£52.00 £45.00

Dreamgirl Lace Open Crotch Hipster Brief With Satin Bow Details

Highlights:


Available Sizes:
Small, Medium, Large

Purple-Lace Red-Lace Turquoise-Lace White-Lace
£9.00
Gossard Carmen Brief Thumbnail
SALE

Gossard Carmen Brief

Highlights:


Available Sizes:
X Large

Blush-Black
£15.00 £12.00

Maison Lejaby Velvet Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Black Ivory
£40.00

Maison Lejaby Satine Full Brief

Highlights:


Available Sizes:
Medium, Large, X Large, XX Large

Noir Blue-Klein Aurore
£38.00

Maison Lejaby Satine Bikini Brief

Highlights:


Available Sizes:
Medium, Large, X Large

Noir Blue-Klein Aurore
£32.00
Pretty Polly Katrina Soft Touch Brazilian Briefs 3PP Thumbnail
SALE

Pretty Polly Katrina Soft Touch Brazilian Briefs 3PP

Highlights:


Available Sizes:
Large (18 - 20)

Grey-Marl Nude-Pink
£10.00 £8.00
Pretty Polly Alice Cotton Cheeky Short Briefs 3PP Thumbnail
SALE

Pretty Polly Alice Cotton Cheeky Short Briefs 3PP

Highlights:


Available Sizes:
Large (18 - 20)

Black-Grey-White
£10.00 £8.00
Pretty Polly Lola Brazilian Brief Thumbnail
SALE

Pretty Polly Lola Brazilian Brief

Highlights:


Available Sizes:
Large (UK 18- 20)

Pink Nude White
£6.00 £4.00
Leg Avenue 2 Piece Animal Print Bra And Matching High Waist 6 Hook Garter Thumbnail
SALE

Leg Avenue 2 Piece Animal Print Bra And Matching High Waist 6 Hook Garter

Highlights:


Available Sizes:
Small - UK 10-12, Medium - UK 12-14

Leopard-Animal
£65.00 £55.00

PrimaDonna Eternal Full Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16), XX Large (UK 18)

Black Patine Natural
£46.00

Hanky Panky Signature Lace Original Rise Thong

Highlights:


Available Sizes:
One Size

Black Navy Granite Midnight-Blue Laguna-Blue Agave-Green Clementine Fiery-Red Raspberry-Ice Lavender-Sachet Periwinkle Bliss Chai Ivory White
£22.00

Hanky Panky Signature Lace Boy Short

Highlights:


Available Sizes:
X Small, Small, Medium, Large, X Large

Black Granite Navy Midnight-Blue Laguna-Blue Agave-Green Clementine Fiery-Red Red Raspberry-Ice Peachy-Keen Lavender-Sachet Bliss Chai Ivory White
£35.00
Maison Lejaby Miss Lejaby Bikini Brief Thumbnail
SALE

Maison Lejaby Miss Lejaby Bikini Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Black Extra-Peach
£28.00 £21.00
Pour Moi Boudoir Brief Thumbnail
80% OFF!

Pour Moi Boudoir Brief

Highlights:


Available Sizes:
UK 8

Oyster-Black
£15.00 £3.00
Pour Moi Starlet Brief Thumbnail
40% OFF

Pour Moi Starlet Brief

Highlights:


Available Sizes:
UK 8

Acqua-Pink
£12.00 £7.20

Janira Greta Shorty

Highlights:


Available Sizes:
Small (UK 10), Large (UK 14)

Black
£18.00

Janira Magic Band Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Nougat Nacar Rose Bruma White
£17.00

Aubade Al Amour Italian Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Noir Nacre
£50.00

Aubade Al Amour St Tropez Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Noir Nacre
£57.00
PrimaDonna Madam Butterfly Luxury Thong Thumbnail
SALE

PrimaDonna Madam Butterfly Luxury Thong

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14)

Glossy-Pink
£46.00 £36.00

Promise Brides Gift Garter Band And Brief Set

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Off-White
£23.00

Empreinte Irina Brief

Highlights:


Available Sizes:
Small, Large, XLarge

Brume-Rosee Ivory
£46.00

Empreinte Irina Shorty

Highlights:


Available Sizes:
Small, Medium, Large

Brume-Rosee Ivory
£50.00

La Marquise Comfort Stretch Maxi Brief 3 Pack

Highlights:


Available Sizes:
UK 12, UK 14, UK 18, UK 22

Black White
£9.00

La Marquise Comfort Stretch Lacy Maxi Brief 3 Pack

Highlights:


Available Sizes:
UK 20, UK 22, UK 16

Black White
£10.00

Felina Conturelle Perfect Feeling Panty Brief

Highlights:


Available Sizes:
UK 14, UK 16, UK 18

Black Sand
£33.00

Felina Conturelle Perfect Feeling Maxi Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14, UK 16, UK 18, UK 20, UK 22

Black Sand
£35.00

Aubade Wandering Love Saint Tropez Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black White
£55.00
Aubade La Parisienne Saint Tropez Brief Thumbnail
SALE

Aubade La Parisienne Saint Tropez Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12)

Myosotis
£57.00 £49.00

Anita Rosa Faia Cleancut Hipster Brief

Highlights:


Available Sizes:
UK 14 (34), UK 16 (36), UK 18 (38)

Desert White
£15.00

Mimi Holliday Tilt A Whirl Sexy Peep Thong

Highlights:


Available Sizes:
Medium - UK 12, Large - UK 14, X Large - UK 16

Aqua-Pink
£23.00

Mimi Holliday Spin Dizzy Comfort Knicker

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14, X Large - UK 16

Pale-Lemon
£45.00

Mimi Holliday Spin Dizzy Classic Thong

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14

Pale-Lemon
£28.00

Mimi Holliday Spin Dizzy Classic Knicker

Highlights:


Available Sizes:
Small - UK 10

Pale-Lemon
£29.00

Mapale Lace Two Piece Set With Wrist Tie

Highlights:


Available Sizes:
Medium/Large

Red
£31.00

Mimi Holliday Rodeo Hipster Brief

Highlights:


Available Sizes:
Large - UK 14

Black
£24.00

Mimi Holliday Picture Perfect High Waisted Corset Brief

Highlights:


Available Sizes:
Medium - UK 12, Large - UK 14

White
£29.00
Dominique Adele Control Hi Waist Brief Thumbnail
Save 20%

Dominique Adele Control Hi Waist Brief

Highlights:


Available Sizes:
X Large (UK 16)

Nude
£39.00 £31.20
ITEM m6 Shape High Waisted Brief Thumbnail
Save £20

ITEM m6 Shape High Waisted Brief

Highlights:


Available Sizes:
Small, Medium, Large

Black Nude
£49.00 £29.00
Dominique Lace Satin Thong Thumbnail
Save 20%

Dominique Lace Satin Thong

Highlights:


Available Sizes:
Medium (UK 12)

White
£20.00 £16.00
Dominique Plain Satin Thong Thumbnail
Save 20%

Dominique Plain Satin Thong

Highlights:


Available Sizes:
Small

Ivory White
£20.00 £16.00
Mapale High Neck Bra and Brief Two Piece Set Thumbnail
SALE

Mapale High Neck Bra and Brief Two Piece Set

Highlights:


Available Sizes:
Small/Medium

Nude-Black
£33.00 £28.00
Mapale Italic Print Triangle Bra and Brief Two Piece Set Thumbnail
SALE

Mapale Italic Print Triangle Bra and Brief Two Piece Set

Highlights:


Available Sizes:
Small/Medium, Medium/Large

Nude-Black
£35.00 £30.00

Mapale Plunge Front Lace Bra and Brief Two Piece Set

Highlights:


Available Sizes:
Small/Medium

Black Burgundy
£45.00
Anita Care Ancona High Waist Brief Thumbnail
SALE

Anita Care Ancona High Waist Brief

Highlights:


Available Sizes:
Large (UK 14)

Silver-Night
£28.00 £22.00

Dreamgirl Venice Zip Lace Bustier And Thong Set

Highlights:


Available Sizes:
32, 34, 36, 38

Black
£32.00

Marie Jo Jane Thong

Highlights:


Available Sizes:
Large (UK 14)

Black
£41.00
Aubade Rive Gauche Passion Thong Brief Thumbnail
SALE

Aubade Rive Gauche Passion Thong Brief

Highlights:


Available Sizes:
Large - UK 14

Black
£58.00 £52.00
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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