Briefs

Janira Greta Trend Shorty Thumbnail

Janira Greta Trend Shorty

Highlights:
Lace boy short, Soft and stretchy , Scalloped trims, Very comfortable, 85% Polyamide, 15% Elastane

Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Smoked Stone-Green Indigo French-Blue Blue-Jeans Silver
£18.00
Janira Greta Cheeky Trend Brief Thumbnail

Janira Greta Cheeky Trend Brief

Highlights:
String effect, Floral lace mesh, Stretchy microfibre brief, Invisible under clothing, 87% Polyamide , 13% Elastane

Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Smoked Blue-Jeans French-Blue Indigo Silver
£17.00
Lascana Fabiola Brief Thumbnail
NEW

Lascana Fabiola Brief

Highlights:
Deep brief, Brazilian back, Scalloped trims, Seductive and comfortable, Matching bra in stock

Available Sizes:
UK 6-8, UK 10-12, UK 14-16

Black-Gold
£23.00
Lascana Sorana Brief Thumbnail
NEW

Lascana Sorana Brief

Highlights:
Floral lace brief, Low waist, Feminine and sophisticated, Matching bra in stock

Available Sizes:
UK 6-8, UK 10-12

Black-Skin
£20.00
Lascana Soina Brief Thumbnail
NEW

Lascana Soina Brief

Highlights:
All over lace brief, Cute little bow detail, Matching bra available

Available Sizes:
UK 10-12, UK 14-16

Smoke-Blue
£23.00
Lascana Melissa Brief Thumbnail
NEW

Lascana Melissa Brief

Highlights:
Beautiful floral lace, Hipster style, Brazilian back, Matching bra available

Available Sizes:
UK 6-8, UK 10-12, UK 14-16

Blue-Grey
£23.00
Lascana Luisa Brief Thumbnail
NEW

Lascana Luisa Brief

Highlights:
Feminine lace brief, Smooth waistband, Hipster style, Brazilian back, Scalloped trims, Seductive and comfortable, Matching bra in stock

Available Sizes:
UK 6-8, UK 14-16

Bordeaux-Black
£17.00
Lascana Londra Thong Thumbnail
NEW

Lascana Londra Thong

Highlights:
Thong brief, Floral lace over mesh, Strap detailing, Minimal coverage, Matching bra available

Available Sizes:
UK 6-8, UK 10-12, UK 14-16, UK 18-20

Smoke-Blue
£20.00
Lascana Buena Thong Thumbnail
NEW

Lascana Buena Thong

Highlights:
Lace and mesh thong, Seductive and chic, Minimal coverage

Available Sizes:
UK 6-8, UK 10-12, UK 14-16, UK 18-20

Black
£20.00
Comfyballs Performance Winter Warrior Regular Boxers Thumbnail
NEW

Comfyballs Performance Winter Warrior Regular Boxers

Highlights:
Reduced heat tranfer, High intensity sports, 84% Coolmax, 16% Lycra

Available Sizes:
Medium, Large, X Large, XX Large

Black
£30.00
Blackspade Velvet Brief Thumbnail
NEW

Blackspade Velvet Brief

Highlights:
Plush velvet fabric, Small satin bow, 93% Polyester, 7% Elastane

Available Sizes:
Medium - UK 12, Large - UK 14, X Large - UK 16

Petrol-Green Dark-Lilac
£8.00
Comfyballs Superlight Long Boxers Thumbnail
NEW

Comfyballs Superlight Long Boxers

Highlights:
Breathable, Curved panels, Quick drying mesh, Extremely light fabric, Extreme sporting activities, 84% Polyester, 16% Elastane

Available Sizes:
Medium, Large, X Large, XX Large

Black
£30.00
Felina Conturelle Diamond Brief Thumbnail
NEW

Felina Conturelle Diamond Brief

Highlights:
Fine embroidery, Dainty sheer tulle, 47% Polyamide, 26% Cotton, 22% Elastane, 5% Polyester

Available Sizes:
UK 10, UK 16, UK 18, UK 20, UK 22

Black
£35.00
LingaDore Passion Blossom Thong Thumbnail
NEW

LingaDore Passion Blossom Thong

Highlights:
Net detail, Plain front, Patterned back, Comfortable, 92% Polyester, 8% Elastane

Available Sizes:
Small, Large

Mauve-Dusty-Pink
£25.00
LingaDore Passion Blossom Brief Thumbnail
NEW

LingaDore Passion Blossom Brief

Highlights:
Net detail, Plain front, Patterned back, Micro fabric, Comfortable, 92% Polyester, 8% Elastane

Available Sizes:
Small, Medium, Large

Mauve-Dusty-Pink
£27.00
LingaDore Selvaggio Thong Thumbnail
NEW

LingaDore Selvaggio Thong

Highlights:
Animal print, Beautiful lace, Lined gusset, Embroidered, 85% Polyester, 15% Elastane

Available Sizes:
Small, Medium, Large

Selvaggio-Animal-Print
£25.00
LingaDore Selvaggio Brief Thumbnail
NEW

LingaDore Selvaggio Brief

Highlights:
Animal print, Embroidered, Micro fabric, Comfortable, 85% Polyester, 15% Elastane

Available Sizes:
Small, Medium, Large

Selvaggio-Animal-Print
£27.00
LingaDore Dolce-Latte Thong Thumbnail
NEW

LingaDore Dolce-Latte Thong

Highlights:
Thong back, Soft fabric, Comfortable, Lined crotch, Luxurious embroidery, 80% Polyamide, 20% Elastane

Available Sizes:
Small, Medium, Large

Latte
£32.00
LingaDore Dolce-Latte Hipster Brief Thumbnail
NEW

LingaDore Dolce-Latte Hipster Brief

Highlights:
Soft fabric, Comfortable, Lined crotch, Luxurious embroidery, 80% Polyamide, 20% Elastane

Available Sizes:
Small, Medium, Large

Latte
£32.00
LingaDore Dolce-Latte Brief Thumbnail
NEW

LingaDore Dolce-Latte Brief

Highlights:
Soft fabric, Comfortable, Mesh sides, Lined crotch, Luxurious embroidery, 80% Polyamide, 20% Elastane

Available Sizes:
Small, Medium, Large

Latte
£27.00
LingaDore La-Regina Thong Thumbnail
NEW

LingaDore La-Regina Thong

Highlights:
2 tone, Lined crotch, Embroidered, Semi transparent, 80% Polyamide, 20% Elastane

Available Sizes:
Small, Medium, Large

Denim-Latte
£25.00
LingaDore La-Regina Brief Thumbnail
NEW

LingaDore La-Regina Brief

Highlights:
2 tone, Embroidered, Semi transparent, 80% Polaymide, 20% Elastane

Available Sizes:
Small, Medium, Large, X Large

Denim-Latte
£27.00
LingaDore La-Notte Thong Thumbnail
NEW

LingaDore La-Notte Thong

Highlights:
Soft fabric, Comfortable, Mesh sides, Lined crotch, 80% Polyamide, 20% Elastane

Available Sizes:
Small, Medium, Large

Denim-Blue
£25.00
LingaDore La-Notte Hipster Thumbnail
NEW

LingaDore La-Notte Hipster

Highlights:
Soft fabric, Comfortable, Mesh panels, Lined crotch, 80% Polyamide, 20% Elastane

Available Sizes:
Small, Medium, Large

Denim-Blue
£32.00
LingaDore La-Notte Brief Thumbnail
NEW

LingaDore La-Notte Brief

Highlights:
Soft fabric, Comfortable, Mesh sides, Lined crotch, 80% Polyamide, 20% Elastane

Available Sizes:
Small, Medium, Large

Denim-Blue
£27.00
Felina Conturelle Solid Flower Shorty Brief Thumbnail
NEW

Felina Conturelle Solid Flower Shorty Brief

Highlights:
Shorty brief, Flower print, Cotton gusset, 58% Polyamide, 22% Polyester, 15% Elastane, 5% Cotton

Available Sizes:
UK 10 (38), UK 12 (40)

Carbon-Black
£23.00
Promise Nolita Bralette With Matching Brief Thumbnail
NEW

Promise Nolita Bralette With Matching Brief

Highlights:
2 piece set, Bralette & brief, Wireless, Floral lace, Scalloped edge, 90% Polyamide, 10% Elastane

Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14, X Large - UK 16

Nolita-Burgundy
£40.00
Promise Gracia Bralette With Matching Brief Thumbnail
NEW

Promise Gracia Bralette With Matching Brief

Highlights:
2 piece set, Bralette & brief, Wireless, Floral lace, Scalloped edge, 90% Polyamide, 10% Elastane

Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14

Gracia-Green
£40.00
Promise Luxury Sophie Brazilian Brief Thumbnail
NEW

Promise Luxury Sophie Brazilian Brief

Highlights:
Floral mesh front, Fine mesh back, Brazilian cut, Satin waistband, 94% Polyamide, 6% Elastane

Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14

Petrol-Blue
£20.00
Promise Luxury Sophie Bikini Brief Thumbnail
NEW

Promise Luxury Sophie Bikini Brief

Highlights:
Floral mesh front, Fine mesh back, Satin waistband, 94% Polyamide, 6% Elastane

Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14, X Large - UK 16

Petrol-Blue
£20.00
Promise Luxury Juliette High Rise Brief Thumbnail
NEW

Promise Luxury Juliette High Rise Brief

Highlights:
Delicate floral embroidery, High rise, Scalloped edgying, Mesh back, 87% Polyamide, 13% Elastane

Available Sizes:
Medium - UK 12, Large - UK 14, X Large - UK 16, XX Large - UK 18

Juliette-Negro
£25.00
Promise Luxury Juliette Thong Thumbnail
NEW

Promise Luxury Juliette Thong

Highlights:
Delicate floral embroidery, Mesh inserts, Thong back, Scalloped edgying, 87% Polyamide, 13% Elastane

Available Sizes:
Small - UK 10, Large - UK 14

Juliette-Negro
£24.00
Promise Luxury Juliette Shorty String Thumbnail
NEW

Promise Luxury Juliette Shorty String

Highlights:
Delicate floral embroidery, Mesh inserts, Deep waistband, Thong back, 87% Polyamide, 13% Elastane

Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14

Juliette-Negro
£24.00
Bluebella More Metis Brief Thumbnail
NEW

Bluebella More Metis Brief

Highlights:
High waist brief, Velvet straps, Cut out detail, Full mesh back, No visible panty line, 71% Polyamide, 18% Polyester, 11% Elastane

Available Sizes:
UK 8, UK 10, UK 12, UK 14, UK 16

Black
£15.00
Bluebella More Hera Brief Thumbnail
NEW

Bluebella More Hera Brief

Highlights:
Stylish, Embellishment, Cut out detail, Embroidered animal print, Double layered mesh back, 71% Polyamide, 18% Polyester, 11% Elastane

Available Sizes:
UK 8, UK 10, UK 12

Black
£15.00
Bluebella Scala High Waisted Suspender Thong Thumbnail
NEW

Bluebella Scala High Waisted Suspender Thong

Highlights:
Edgy look, Provocative, Sheer mesh, High waist, Cotton gusset, Angular gold detail, 69% Polyamide, 23% Polyester, 8% Elastane

Available Sizes:
UK 8, UK 10, UK 12, UK 14

Black
£24.00
Bluebella Julienne Harness Thong Thumbnail
NEW

Bluebella Julienne Harness Thong

Highlights:
Delicate, Provocative, Thong back, Sensual mesh, Lace motif detailing, Removeable harness, 58% Polyester, 35% Polyamide, 7% Elastane

Available Sizes:
UK 10, UK 12

Red
£24.00
Bluebella Julienne Brief Thumbnail
NEW

Bluebella Julienne Brief

Highlights:
Delicate mesh, Provocative, Cut out on back, Lace motif detail, Softly elasticated, 50% Polyester, 45% Polyamide, 5% Elastane

Available Sizes:
UK 10, UK 12, UK 14

Red
£15.00
Bluebella Adelia Brief Thumbnail
NEW

Bluebella Adelia Brief

Highlights:
Seductive, Simple mesh, Cordovan lace, Cross over detail, Cut out effect, 83% Polyamide, 10% Polyester, 7% Elastane

Available Sizes:
UK 10, UK 12, UK 14

Corodvan-Black
£15.00
Bluebella Adelia Suspender Thong Thumbnail
NEW

Bluebella Adelia Suspender Thong

Highlights:
Seductive, Simple mesh, Cordovan lace, Cross over detail, Detachable suspenders, 88% Polyamide, 7% Elastane, 5% Polyester

Available Sizes:
UK 10, UK 12, UK 14

Corodvan-Black
£20.00
Ambra Power Lite Shapewear Hi Waisted Brief Thumbnail
NEW

Ambra Power Lite Shapewear Hi Waisted Brief

Highlights:
High rise, Lightweight, Powerful, Seamfree comfort, Tummy & waist support, 83% Nylon, 16% Elastane, 1% Cotton

Available Sizes:
UK 8 - 10, UK 16 - 18

Black Beige
£16.00
Ambra Power Lite Shapewear Boyleg Brief Thumbnail
NEW

Ambra Power Lite Shapewear Boyleg Brief

Highlights:
Mid rise, Powerful, Lightweight, Seamfree comfort, Firm tummy control, 83% Nylon, 16% Elastane, 1% Cotton

Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£15.00
Ambra Power Lite Shapewear Full Brief Thumbnail
NEW

Ambra Power Lite Shapewear Full Brief

Highlights:
Lightweight, Powerful, Seamfree comfort, Tummy control, 83% Nylon, 16% Elastane, 1% Cotton

Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£14.00
Silky Dance Children Seamless High Cut Brief Thumbnail

Silky Dance Children Seamless High Cut Brief

Highlights:
Children dance brief, Soft & comfortable, Comfort waistband, Full coverage, 85% Nylon, 15% Spandex

Available Sizes:
4 - 6 Years, 6 - 8 Years, 8 - 10 Years, 10 - 12 Years

Nude
£6.00
Silky Dance Adult Seamless High Cut Brief Thumbnail

Silky Dance Adult Seamless High Cut Brief

Highlights:
Dance brief, Comfortable & soft, Full seat coverage, Knitted comfort waistband, 85% Nylon, 15% Spandex

Available Sizes:
Petite, Small, Medium, Large, X Large

Nude
£7.00
Silky Dance Adult Invisible High Cut Brief Thumbnail

Silky Dance Adult Invisible High Cut Brief

Highlights:
Invisible, High cut, Cotton gusset, Bonded seams, Comfort waistband, Full seat coverage, 85% Polyamide, 15% Elastane

Available Sizes:
Small, Medium, Large

Black Nude
£8.00
Silky Dance Childrens Invisible High Cut Brief Thumbnail

Silky Dance Childrens Invisible High Cut Brief

Highlights:
Invisible, High cut, Cotton gusset, Bonded seams, Comfort waistband, Full seat coverage, 85% Polyamide, 15% Elastane

Available Sizes:
3 - 5 Years, 5 - 7 Years, 7 - 9 Years, 9 - 11 Years, 11 - 13 Years

Black Nude
£7.00
Silky Dance Invisible Low Rise Thong Thumbnail

Silky Dance Invisible Low Rise Thong

Highlights:
No VPL, Bonded seams, Lightweight, Comfort waistband, 85% Polyamide, 15% Elastane

Available Sizes:
Petite, Small, Medium, Large

Black Nude
£7.00
Comfyballs Performance Long Black Boxers Thumbnail
NEW

Comfyballs Performance Long Black Boxers

Highlights:
Grey logo, Classic black, Packaged front, Curved panels, Superior comfort, Longer length, Suitable for all sports, 84% Coolmax, 16% Lycra

Available Sizes:
Small, Medium, Large, X Large, XX Large, XXX Large

Black-Grey-Logo
£30.00
Comfyballs Wood Long Black Boxers Thumbnail
NEW

Comfyballs Wood Long Black Boxers

Highlights:
Grey logo, Classic black, Packaged front, Natural product, Superior comfort, Longer length, Comfyballs softest boxer, 45% Lenzing modal, 45% Cotton, 10% Lycra

Available Sizes:
Small, Medium, Large, X Large, XX Large, XXX Large

Black-Grey-Logo
£29.00
Comfyballs Cotton Long Navy Boxers Thumbnail
NEW

Comfyballs Cotton Long Navy Boxers

Highlights:
Contrast orange logo, Packaged front, Curved panels, Superior comfort, Longer length, Extremely soft, 92% Cotton, 8% Lycra

Available Sizes:
Small, Medium, Large, X Large, XX Large

Navy-Tangerine-Logo
£26.00
Comfyballs Cotton Long Blue Boxers Thumbnail
NEW

Comfyballs Cotton Long Blue Boxers

Highlights:
Packaged front, Curved panels, Superior comfort, Longer length, Extremely soft, 92% Cotton, 8% Lycra

Available Sizes:
Small, Medium, Large, X Large, XX Large, XXX Large

All-Blue
£26.00
Comfyballs Cotton Long Black Boxers Thumbnail
NEW

Comfyballs Cotton Long Black Boxers

Highlights:
Classic black, Red waistband, Packaged front, Curved panels, Superior comfort, Longer length, 92% Cotton, 8% Lycra

Available Sizes:
Medium, Large, X Large, XX Large, XXX Large

Black-Red-Waist
£26.00
Comfyballs Cotton Regular Black Boxers Thumbnail
NEW

Comfyballs Cotton Regular Black Boxers

Highlights:
Classic black, Red waistband, Packaged front, Curved panels, Superior comfort, Extremely soft, 92% Cotton, 8% Lycra

Available Sizes:
Small, Medium, Large, X Large, XX Large, XXX Large

Black-Red-Waist
£26.00
Felina Conturelle Sentiments Melon High Waist Brief Thumbnail
NEW

Felina Conturelle Sentiments Melon High Waist Brief

Highlights:
Delicate embroidery, Soft and smooth, High waisted

Available Sizes:
UK 20

Melon
£30.00
Felina Conturelle Sentiments Melon Boyshort Thumbnail
NEW

Felina Conturelle Sentiments Melon Boyshort

Highlights:
Delicate embroidery, Soft and smooth

Available Sizes:
UK 10, UK 12, UK 14

Melon
£30.00
Janira Naturly Slip Brief Thumbnail
NEW

Janira Naturly Slip Brief

Highlights:
High waisted, Ribbed pattern, Smooth edgying, Cute centre bow, 64% Lyocel, 31% Cotton, 5% Elastane

Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16), 2X Large (UK 18)

Black White
£12.00
Janira Naturly Brislip Brief Thumbnail
NEW

Janira Naturly Brislip Brief

Highlights:
Feminine, Elegant touch, Ribbed pattern, Cute centre bow, Smooth edgying, 64% Lyocel, 31% Cotton, 5% Elastane

Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black White
£11.00
Janira Dolce Cinture Maxi Brief Thumbnail
NEW

Janira Dolce Cinture Maxi Brief

Highlights:
Invisible, Silk touch, No elastic on waist, Beautiful lace detail, Antipeeling, 66% Cotton, 24% Polyamide, 10% Elastane

Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Dune White
£11.00
Janira Dolce Cinture Bikini Brief Thumbnail
NEW

Janira Dolce Cinture Bikini Brief

Highlights:
Invisible, Silk touch, Anti-peeling, Lace waistband, No elastic on waist, 94% Cotton, 4% Elastane, 2% Polyamide

Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Black Dune White
£9.00
Janira Dolce Cinture Brislip Brief Thumbnail
NEW

Janira Dolce Cinture Brislip Brief

Highlights:
Invisible, Silk touch, Antipeeling, Lace edging, No elastic on waist, 66% Cotton, 24% Polyamide, 10% Elastane

Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Dune White
£12.00
Janira Dolce Cinture Slip Brief Thumbnail
NEW

Janira Dolce Cinture Slip Brief

Highlights:
Invisible, Silk touch, High waist, Antipeeling, Lace edging, No elastic on waist, 76% Cotton, 16% Polyamide, 8% Elastane

Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16), 2X Large (UK 18)

Black Dune White
£14.00
Bluebella Portia Thong Thumbnail
NEW

Bluebella Portia Thong

Highlights:
Cut out design, Stunning cage effect, Multiple straps, Delicate embroidery, 82% Polyester, 12% Polyamide, 6% Elastane

Available Sizes:
UK 10, UK 12

£16.00
Bluebella Portia Harness Thong Thumbnail
NEW

Bluebella Portia Harness Thong

Highlights:
Narrow strap, Geometric cut out, Graphic gold tone, Adjustable neck, Delicate embroidery, 66% Polyamide, 30% Elastane, 4% Polyester

Available Sizes:
UK 10, UK 12

Black
£26.00
Bluebella Orion High Waist Open Brief Thumbnail
NEW

Bluebella Orion High Waist Open Brief

Highlights:
High waisted, High impact, Fine mesh, Soft strap detail, Rose gold rings, Playful open back, 90% Polyamide, 10% Elastane

Available Sizes:
UK 16

Black
£18.00
Bluebella Cerium High Waist Suspender Thong Thumbnail
NEW

Bluebella Cerium High Waist Suspender Thong

Highlights:
Beautiful embroidery, Floral applique, High waisted, Suspender straps, Removeable straps, Delicate mesh design, 90% Polyester, 8% Polyamide, 2% Elastane

Available Sizes:
UK 8, UK 10, UK 12

Black
£22.00
Bluebella Cerium Brief Thumbnail
NEW

Bluebella Cerium Brief

Highlights:
Beautiful embroidery, Applique flowers, Strappy detail, Cheeky mesh back, Delicate mesh design, 90% Polyester, 8% Polyamide, 2% Elastane

Available Sizes:
UK 8, UK 10, UK 12, UK 14

Black-Blue
£16.00
Bluebella Amira Thong Thumbnail
NEW

Bluebella Amira Thong

Highlights:
Flirty thong, Opulent lace, Multi band, Cut out effect, 61% Nylon, 39% Elastane

Available Sizes:
UK 14

Rose-Dust-Black
£14.00
Bluebella Carmen Thong Thumbnail
NEW

Bluebella Carmen Thong

Highlights:
Opulent lace, Sensual mesh, Cut out detail, Directional strapping, 71% Polyamide, 26% Polyester, 3% Elastane

Available Sizes:
UK 8, UK 10, UK 12, UK 14

Black
£14.00
Bluebella Carmen Harness Thong Thumbnail
NEW

Bluebella Carmen Harness Thong

Highlights:
Opulent lace, Thong back, Lace choker, Cut out design, Sensual mesh, Removeable harness, 70% Polyamide, 28% Elastane, 2% Polyester

Available Sizes:
UK 12, UK 14

Black
£26.00
Bluebella Bailey Open Back Brief Thumbnail
NEW

Bluebella Bailey Open Back Brief

Highlights:
Strappy back detail, Delicate lace, Cut out design, Mesh panels, 70% Polyester, 23% Polyamide, 7% Elastane

Available Sizes:
UK 10, UK 12, UK 14

Black
£14.00
Bluebella Bailey Brief Thumbnail
NEW

Bluebella Bailey Brief

Highlights:
Strappy detail, Delicate lace, Sexy cut outs, Brazilian back, 54% Polyester, 38% Polyamide, 8% Elastane

Available Sizes:
UK 10, UK 14, UK 16

Black
£14.00
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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