Briefs

Empreinte Cassiopee Seasonal Brief Thumbnail
NEW

Empreinte Cassiopee Seasonal Brief

Highlights:
Exquisite detail, Stunning lace brief, Fine tulle back, 55% Polyamide, 18% Elastane, 17% Polyester, 10% Cotton

Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Cassiopee-Fuchsia
£41.00
Empreinte Cassiopee Seasonal Shorty Thumbnail
NEW

Empreinte Cassiopee Seasonal Shorty

Highlights:
Exquisite detail, Stunning lace boy short, Fine lace over mesh, 66% Polyamide, 17% Polyester, 16% Elastane, 1% Cotton

Available Sizes:
X Small (UK 8), Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Cassiopee-Fuchsia
£53.00
Empreinte Cassiopee Seasonal Thong Thumbnail
NEW

Empreinte Cassiopee Seasonal Thong

Highlights:
Exquisite detail, Thong back, Lovely scalloped lace, 64% Polyamide, 17% Elastane, 15% Cotton, 4% Polyester

Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Cassiopee-Fuchsia
£40.00
Aubade Wandering Love Contrasting Saint Tropez Brief Thumbnail
NEW

Aubade Wandering Love Contrasting Saint Tropez Brief

Highlights:
Elegant tulle brief, Boy short, Contrasting lace, Floral embroidered trims, Ideal to wear with matching bra

Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Parisienne
£55.00
Aubade Wandering Love Contrasting Italian Thong Thumbnail
NEW

Aubade Wandering Love Contrasting Italian Thong

Highlights:
Stunning floral embroidery, Soft fine tulle , Diamond effect panel, Scalloped trims, Minimal coverage, Contrasting lace

Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Parisienne
£37.00
Aubade Wandering Love Contrasting Italian Brief Thumbnail
NEW

Aubade Wandering Love Contrasting Italian Brief

Highlights:
Stunning floral embroidery, Soft fine tulle , Beautiful diamond patterned panel, Scalloped trims, Cotton gusset, Contrasting lace

Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Parisienne
£50.00
Aubade Reve Eveille Saint Tropez Brief Thumbnail
NEW

Aubade Reve Eveille Saint Tropez Brief

Highlights:
Shorty style, Scalloped edging, Delicate crystal detail, Contrasting embroidery, Floral tulle, Medium coverage

Available Sizes:
Small, Medium, Large, X Large

Obscur Clarte
£63.00
Aubade Reve Eveille Italian Brief Thumbnail
NEW

Aubade Reve Eveille Italian Brief

Highlights:
Lace back, Scalloped edging, Delicate crystal detail, Exquisite embroidery, Floral tulle

Available Sizes:
Small, Medium, X Large

Obscur Clarte
£54.00
Janira Greta Trend Shorty Thumbnail

Janira Greta Trend Shorty

Highlights:
Lace boy short, Soft and stretchy , Scalloped trims, Very comfortable, 85% Polyamide, 15% Elastane

Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Smoked Stone-Green Indigo French-Blue Blue-Jeans Silver
£18.00
Janira Greta Cheeky Trend Brief Thumbnail

Janira Greta Cheeky Trend Brief

Highlights:
String effect, Floral lace mesh, Stretchy microfibre brief, Invisible under clothing, 87% Polyamide , 13% Elastane

Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Smoked French-Blue Indigo Blue-Jeans Silver
£17.00
Lascana Fabiola Brief Thumbnail

Lascana Fabiola Brief

Highlights:
Deep brief, Brazilian back, Scalloped trims, Seductive and comfortable, Matching bra in stock

Available Sizes:
UK 6-8, UK 14-16

Black-Gold
£23.00
Lascana Sorana Brief Thumbnail

Lascana Sorana Brief

Highlights:
Floral lace brief, Low waist, Feminine and sophisticated, Matching bra in stock

Available Sizes:
UK 6-8, UK 10-12

Black-Skin
£20.00
Lascana Soina Brief Thumbnail

Lascana Soina Brief

Highlights:
All over lace brief, Cute little bow detail, Matching bra available

Available Sizes:
UK 10-12, UK 14-16

Smoke-Blue
£23.00
Lascana Melissa Brief Thumbnail

Lascana Melissa Brief

Highlights:
Beautiful floral lace, Hipster style, Brazilian back, Matching bra available

Available Sizes:
UK 6-8, UK 10-12, UK 14-16

Blue-Grey
£23.00
Lascana Luisa Brief Thumbnail

Lascana Luisa Brief

Highlights:
Feminine lace brief, Smooth waistband, Hipster style, Brazilian back, Scalloped trims, Seductive and comfortable, Matching bra in stock

Available Sizes:
UK 6-8, UK 14-16

Bordeaux-Black
£17.00
Lascana Londra Thong Thumbnail

Lascana Londra Thong

Highlights:
Thong brief, Floral lace over mesh, Strap detailing, Minimal coverage, Matching bra available

Available Sizes:
UK 6-8, UK 10-12, UK 14-16, UK 18-20

Smoke-Blue
£20.00
Lascana Buena Thong Thumbnail

Lascana Buena Thong

Highlights:
Lace and mesh thong, Seductive and chic, Minimal coverage

Available Sizes:
UK 6-8, UK 10-12, UK 14-16, UK 18-20

Black
£20.00
Aubade Reve Eveille Thong Thumbnail
NEW

Aubade Reve Eveille Thong

Highlights:
Thong back, Delicate crystal detail, Exquisite floral embroidery, Satin bows, Minimum coverage

Available Sizes:
Small, Medium, Large, X Large

Obscur Clarte
£44.00
Aubade Reve Eveille High Waisted Brief Thumbnail
NEW

Aubade Reve Eveille High Waisted Brief

Highlights:
High waisted, Delicate crystal detail, Contrasting embroidery, Floral tulle, Full coverage

Available Sizes:
Medium, Large

Obscur Clarte
£64.00
Aubade Soleil Nocturne Saint Tropez Brief Thumbnail
NEW

Aubade Soleil Nocturne Saint Tropez Brief

Highlights:
Shorty brief, Sheer tulle, Corset detail, Contrasting lace, Stunning embroidery, Decorative picot edging

Available Sizes:
Small, Medium, Large, X Large

Noir Gala
£74.00
Aubade Soleil Nocturne Thong Thumbnail
NEW

Aubade Soleil Nocturne Thong

Highlights:
Thong back, Sheer tulle, Contrasting lace, Stunning embroidery, Decorative picot edging

Available Sizes:
Small, Medium, Large, X Large

Noir Gala
£64.00
Aubade Soleil Nocturne Mini Coeur Brief Thumbnail
NEW

Aubade Soleil Nocturne Mini Coeur Brief

Highlights:
Tie sides, Sheer tulle, Contrasting lace, Stunning embroidery, Decorative picot edging

Available Sizes:
Small, Medium

Noir Gala
£73.00
Aubade Boite A Desir Trikini Thumbnail
NEW

Aubade Boite A Desir Trikini

Highlights:
Erotic, Sexy gift, Adjustable straps, Thong back, Sheer tulle, Guipure lace, Attatched choker, Delicate floral pattern, Boxed

Available Sizes:
One Size

Black
£64.00
Aubade Delicate Extase Saint Tropez Brief Thumbnail
NEW

Aubade Delicate Extase Saint Tropez Brief

Highlights:
Shorty style, Ultra light tulle, Sumptuous lace, Bold print, Calais leavers lace, Dotted lycra panel

Available Sizes:
Small, Medium, Large

Extase-Noir-Magie Extase-Harmonie
£64.00
Aubade Delicate Extase Italian Brief Thumbnail
NEW

Aubade Delicate Extase Italian Brief

Highlights:
Ultra light tulle, Sumptuous lace, Bold print, Calais leavers lace, Dotted lycra panel

Available Sizes:
Small, Medium, Large, X Large

Extase-Noir-Magie Extase-Harmonie
£54.00
Aubade Delicate Extase Thong Thumbnail
NEW

Aubade Delicate Extase Thong

Highlights:
Ultra light tulle, Sumptuous lace, Bold print, Calais leavers lace, Dotted lycra panel

Available Sizes:
Small, Medium, Large, X Large

Extase-Noir-Magie Extase-Harmonie
£44.00
Aubade Delicate Extase High Waisted Brief Thumbnail
NEW

Aubade Delicate Extase High Waisted Brief

Highlights:
High waisted, Ultra light tulle, Sumptuous lace, Bold print, Calais leavers lace, Dotted lycra panel

Available Sizes:
Medium, Large

Extase-Noir-Magie Extase-Harmonie
£64.00
PrimaDonna Deauville Precious Peach Full Brief Thumbnail
NEW

PrimaDonna Deauville Precious Peach Full Brief

Highlights:
Pretty lace panels, Exceptionally comfortable, Perfect match for the bra, Makes a very pretty set

Available Sizes:
Medium - UK 12, Large - UK 14, X Large - UK 16, XXX Large - UK 20

Precious-Peach
£45.00
PrimaDonna Deauville Precious Peach Rio Brief Thumbnail
NEW

PrimaDonna Deauville Precious Peach Rio Brief

Highlights:
Pretty hipster brief, Lace panels at front, Plain back, Matching bra available

Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14, X Large - UK 16

Precious-Peach
£45.00
PrimaDonna Delight Romance Full Brief Thumbnail
NEW

PrimaDonna Delight Romance Full Brief

Highlights:
High brief, Slimming, Floral lace band, Luxurious opaque, Exceptionally comfortable

Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14, X Large - UK 16, 2X Large - UK 18, 3X Large - UK 20

Romance
£41.00
Marie Jo Jane Fashion Brief Thumbnail
NEW

Marie Jo Jane Fashion Brief

Highlights:
Embroidered, Beautiful and chic, Soft mesh, Scalloped trims, Matching bra available

Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Lily-Rose
£52.00
Marie Jo Jane Fashion Thong Thumbnail
NEW

Marie Jo Jane Fashion Thong

Highlights:
Delicate embroidery, Beautiful and chic, Soft mesh, Scalloped trims, Deep sides, Thong back, Matching bra available

Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Lily-Rose
£66.00
Comfyballs Performance Winter Warrior Regular Boxers Thumbnail
NEW

Comfyballs Performance Winter Warrior Regular Boxers

Highlights:
Reduced heat tranfer, High intensity sports, 84% Coolmax, 16% Lycra

Available Sizes:
Medium (30-32"), Large (32-34"), XX Large (36-38")

Black
£30.00
Blackspade Velvet Brief Thumbnail
NEW

Blackspade Velvet Brief

Highlights:
Plush velvet fabric, Small satin bow, 93% Polyester, 7% Elastane

Available Sizes:
Medium - UK 12, Large - UK 14, X Large - UK 16

Petrol-Green Dark-Lilac
£8.00
Comfyballs Superlight Long Boxers Thumbnail
NEW

Comfyballs Superlight Long Boxers

Highlights:
Breathable, Curved panels, Quick drying mesh, Extremely light fabric, Extreme sporting activities, 84% Polyester, 16% Elastane

Available Sizes:
Medium (30-32"), XX Large (36-38")

Black
£30.00
Felina Conturelle Diamond Brief Thumbnail
NEW

Felina Conturelle Diamond Brief

Highlights:
Fine embroidery, Dainty sheer tulle, 47% Polyamide, 26% Cotton, 22% Elastane, 5% Polyester

Available Sizes:
UK 10, UK 16, UK 18, UK 20, UK 22

Black
£35.00
LingaDore Passion Blossom Thong Thumbnail
NEW

LingaDore Passion Blossom Thong

Highlights:
Net detail, Plain front, Patterned back, Comfortable, 92% Polyester, 8% Elastane

Available Sizes:
Small

Mauve-Dusty-Pink
£25.00
LingaDore Passion Blossom Brief Thumbnail
NEW

LingaDore Passion Blossom Brief

Highlights:
Net detail, Plain front, Patterned back, Micro fabric, Comfortable, 92% Polyester, 8% Elastane

Available Sizes:
Small, Medium, Large

Mauve-Dusty-Pink
£27.00
LingaDore Selvaggio Thong Thumbnail
NEW

LingaDore Selvaggio Thong

Highlights:
Animal print, Beautiful lace, Lined gusset, Embroidered, 85% Polyester, 15% Elastane

Available Sizes:
Small, Large

Selvaggio-Animal-Print
£25.00
LingaDore Selvaggio Brief Thumbnail
NEW

LingaDore Selvaggio Brief

Highlights:
Animal print, Embroidered, Micro fabric, Comfortable, 85% Polyester, 15% Elastane

Available Sizes:
Small, Medium, Large

Selvaggio-Animal-Print
£27.00
LingaDore Dolce-Latte Thong Thumbnail
NEW

LingaDore Dolce-Latte Thong

Highlights:
Thong back, Soft fabric, Comfortable, Lined crotch, Luxurious embroidery, 80% Polyamide, 20% Elastane

Available Sizes:
Small, Medium, Large

Latte
£32.00
LingaDore Dolce-Latte Hipster Brief Thumbnail
NEW

LingaDore Dolce-Latte Hipster Brief

Highlights:
Soft fabric, Comfortable, Lined crotch, Luxurious embroidery, 80% Polyamide, 20% Elastane

Available Sizes:
Small, Medium, Large

Latte
£32.00
LingaDore Dolce-Latte Brief Thumbnail
NEW

LingaDore Dolce-Latte Brief

Highlights:
Soft fabric, Comfortable, Mesh sides, Lined crotch, Luxurious embroidery, 80% Polyamide, 20% Elastane

Available Sizes:
Medium, Large

Latte
£27.00
LingaDore La-Regina Thong Thumbnail
NEW

LingaDore La-Regina Thong

Highlights:
2 tone, Lined crotch, Embroidered, Semi transparent, 80% Polyamide, 20% Elastane

Available Sizes:
Small, Medium, Large

Denim-Latte
£25.00
LingaDore La-Regina Brief Thumbnail
NEW

LingaDore La-Regina Brief

Highlights:
2 tone, Embroidered, Semi transparent, 80% Polaymide, 20% Elastane

Available Sizes:
Small, Medium, Large

Denim-Latte
£27.00
LingaDore La-Notte Thong Thumbnail
NEW

LingaDore La-Notte Thong

Highlights:
Soft fabric, Comfortable, Mesh sides, Lined crotch, 80% Polyamide, 20% Elastane

Available Sizes:
Small, Medium, Large

Denim-Blue
£25.00
LingaDore La-Notte Hipster Thumbnail
NEW

LingaDore La-Notte Hipster

Highlights:
Soft fabric, Comfortable, Mesh panels, Lined crotch, 80% Polyamide, 20% Elastane

Available Sizes:
Small, Medium, Large

Denim-Blue
£32.00
LingaDore La-Notte Brief Thumbnail
NEW

LingaDore La-Notte Brief

Highlights:
Soft fabric, Comfortable, Mesh sides, Lined crotch, 80% Polyamide, 20% Elastane

Available Sizes:
Small, Medium, Large

Denim-Blue
£27.00
Felina Conturelle Solid Flower Shorty Brief Thumbnail
NEW

Felina Conturelle Solid Flower Shorty Brief

Highlights:
Shorty brief, Flower print, Cotton gusset, 58% Polyamide, 22% Polyester, 15% Elastane, 5% Cotton

Available Sizes:
UK 10 (38), UK 12 (40)

Carbon-Black
£23.00
Promise Nolita Bralette With Matching Brief Thumbnail
NEW

Promise Nolita Bralette With Matching Brief

Highlights:
2 piece set, Bralette & brief, Wireless, Floral lace, Scalloped edge, 90% Polyamide, 10% Elastane

Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14, X Large - UK 16

Nolita-Burgundy
£40.00
Promise Gracia Bralette With Matching Brief Thumbnail
NEW

Promise Gracia Bralette With Matching Brief

Highlights:
2 piece set, Bralette & brief, Wireless, Floral lace, Scalloped edge, 90% Polyamide, 10% Elastane

Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14

Gracia-Green
£40.00
Promise Luxury Sophie Brazilian Brief Thumbnail
NEW

Promise Luxury Sophie Brazilian Brief

Highlights:
Floral mesh front, Fine mesh back, Brazilian cut, Satin waistband, 94% Polyamide, 6% Elastane

Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14

Petrol-Blue
£20.00
Promise Luxury Sophie Bikini Brief Thumbnail
NEW

Promise Luxury Sophie Bikini Brief

Highlights:
Floral mesh front, Fine mesh back, Satin waistband, 94% Polyamide, 6% Elastane

Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14

Petrol-Blue
£20.00
Promise Luxury Juliette High Rise Brief Thumbnail
NEW

Promise Luxury Juliette High Rise Brief

Highlights:
Delicate floral embroidery, High rise, Scalloped edgying, Mesh back, 87% Polyamide, 13% Elastane

Available Sizes:
Medium - UK 12, Large - UK 14, X Large - UK 16

Juliette-Negro
£25.00
Promise Luxury Juliette Thong Thumbnail
NEW

Promise Luxury Juliette Thong

Highlights:
Delicate floral embroidery, Mesh inserts, Thong back, Scalloped edgying, 87% Polyamide, 13% Elastane

Available Sizes:
Small - UK 10, Large - UK 14

Juliette-Negro
£24.00
Promise Luxury Juliette Shorty String Thumbnail
NEW

Promise Luxury Juliette Shorty String

Highlights:
Delicate floral embroidery, Mesh inserts, Deep waistband, Thong back, 87% Polyamide, 13% Elastane

Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14

Juliette-Negro
£24.00
Bluebella More Metis Brief Thumbnail
NEW

Bluebella More Metis Brief

Highlights:
High waist brief, Velvet straps, Cut out detail, Full mesh back, No visible panty line, 71% Polyamide, 18% Polyester, 11% Elastane

Available Sizes:
UK 8, UK 10, UK 12, UK 14, UK 16

Black
£15.00
Bluebella More Hera Brief Thumbnail
NEW

Bluebella More Hera Brief

Highlights:
Stylish, Embellishment, Cut out detail, Embroidered animal print, Double layered mesh back, 71% Polyamide, 18% Polyester, 11% Elastane

Available Sizes:
UK 8, UK 10, UK 12

Black
£15.00
Bluebella Scala High Waisted Suspender Thong Thumbnail
NEW

Bluebella Scala High Waisted Suspender Thong

Highlights:
Edgy look, Provocative, Sheer mesh, High waist, Cotton gusset, Angular gold detail, 69% Polyamide, 23% Polyester, 8% Elastane

Available Sizes:
UK 8, UK 12, UK 14

Black
£24.00
Bluebella Julienne Harness Thong Thumbnail
NEW

Bluebella Julienne Harness Thong

Highlights:
Delicate, Provocative, Thong back, Sensual mesh, Lace motif detailing, Removable harness, 58% Polyester, 35% Polyamide, 7% Elastane

Available Sizes:
UK 10, UK 12

Red
£24.00
Bluebella Julienne Brief Thumbnail
NEW

Bluebella Julienne Brief

Highlights:
Delicate mesh, Provocative, Cut out on back, Lace motif detail, Softly elasticated, 50% Polyester, 45% Polyamide, 5% Elastane

Available Sizes:
UK 14

Red
£15.00
Bluebella Adelia Brief Thumbnail
NEW

Bluebella Adelia Brief

Highlights:
Seductive, Simple mesh, Cordovan lace, Cross over detail, Cut out effect, 83% Polyamide, 10% Polyester, 7% Elastane

Available Sizes:
UK 10, UK 12, UK 14

Corodvan-Black
£15.00
Bluebella Adelia Suspender Thong Thumbnail
NEW

Bluebella Adelia Suspender Thong

Highlights:
Seductive, Simple mesh, Cordovan lace, Cross over detail, Detachable suspenders, 88% Polyamide, 7% Elastane, 5% Polyester

Available Sizes:
UK 10, UK 12, UK 14

Corodvan-Black
£20.00
Ambra Power Lite Shapewear Hi Waisted Brief Thumbnail
NEW

Ambra Power Lite Shapewear Hi Waisted Brief

Highlights:
High rise, Lightweight, Powerful, Seamfree comfort, Tummy & waist support, 83% Nylon, 16% Elastane, 1% Cotton

Available Sizes:
UK 8 - 10, UK 16 - 18

Black Beige
£16.00
Ambra Power Lite Shapewear Boyleg Brief Thumbnail
NEW

Ambra Power Lite Shapewear Boyleg Brief

Highlights:
Mid rise, Powerful, Lightweight, Seamfree comfort, Firm tummy control, 83% Nylon, 16% Elastane, 1% Cotton

Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£15.00
Ambra Power Lite Shapewear Full Brief Thumbnail
NEW

Ambra Power Lite Shapewear Full Brief

Highlights:
Lightweight, Powerful, Seamfree comfort, Tummy control, 83% Nylon, 16% Elastane, 1% Cotton

Available Sizes:
UK 8 - 10, UK 12 - 14, UK 16 - 18

Black Beige
£14.00
Silky Dance Children Seamless High Cut Brief Thumbnail

Silky Dance Children Seamless High Cut Brief

Highlights:
Children dance brief, Soft & comfortable, Comfort waistband, Full coverage, 85% Nylon, 15% Spandex

Available Sizes:
4 - 6 Years, 6 - 8 Years, 8 - 10 Years, 10 - 12 Years

Nude
£6.00
Silky Dance Adult Seamless High Cut Brief Thumbnail

Silky Dance Adult Seamless High Cut Brief

Highlights:
Dance brief, Comfortable & soft, Full seat coverage, Knitted comfort waistband, 85% Nylon, 15% Spandex

Available Sizes:
Petite, Small, Medium, Large, X Large

Nude
£7.00
Silky Dance Adult Invisible High Cut Brief Thumbnail

Silky Dance Adult Invisible High Cut Brief

Highlights:
Invisible, High cut, Cotton gusset, Bonded seams, Comfort waistband, Full seat coverage, 85% Polyamide, 15% Elastane

Available Sizes:
Small, Medium, Large

Black Nude
£8.00
Silky Dance Childrens Invisible High Cut Brief Thumbnail

Silky Dance Childrens Invisible High Cut Brief

Highlights:
Invisible, High cut, Cotton gusset, Bonded seams, Comfort waistband, Full seat coverage, 85% Polyamide, 15% Elastane

Available Sizes:
3 - 5 Years, 5 - 7 Years, 7 - 9 Years, 9 - 11 Years, 11 - 13 Years

Black Nude
£7.00
Silky Dance Invisible Low Rise Thong Thumbnail

Silky Dance Invisible Low Rise Thong

Highlights:
No VPL, Bonded seams, Lightweight, Comfort waistband, 85% Polyamide, 15% Elastane

Available Sizes:
Petite, Small, Medium, Large

Black Nude
£7.00
Comfyballs Performance Long Black Boxers Thumbnail
NEW

Comfyballs Performance Long Black Boxers

Highlights:
Grey logo, Classic black, Packaged front, Curved panels, Superior comfort, Longer length, Suitable for all sports, 84% Coolmax, 16% Lycra

Available Sizes:
Small (28-30"), Medium (30-32"), Large (32-34"), X Large (34-36"), XX Large (36-38"), XXX Large (38-40")

Black-Grey-Logo
£30.00
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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