Briefs

Chantelle Pont Neuf Brazilian Limited Edition Brief

Highlights:


Available Sizes:
Large, X Large

Raspberry
£29.00
Full  

Chantelle Hedona Bikini Brief

Highlights:


Available Sizes:
Medium, Large, X Large

Black Skin White
£22.00
Full  

Lascana Sorana Brief

Highlights:


Available Sizes:
UK 6-8

Black-Skin
£20.00
Full  

Lascana Melissa Brief

Highlights:


Available Sizes:
UK 6-8, UK 14-16

Blue-Grey
£23.00
Full  

Lascana Luisa Brief

Highlights:


Available Sizes:
UK 6-8, UK 14-16

Bordeaux-Black
£17.00
Full  

Hanky Panky Holiday Blossom Brazilian Bikini Brief

Highlights:


Available Sizes:
Small, Medium, Large

Holiday-Blossom
£43.00
Full  

Promise Luxury Sophie Brazilian Brief

Highlights:


Available Sizes:
Large - UK 14

Petrol-Blue
£20.00
Full  

Bluebella Bailey Brief

Highlights:


Available Sizes:
UK 14

Black
£14.00
Full  

Pretty Polly Amy Brazilian Brief

Highlights:


Available Sizes:
Small (10 - 12), Medium (14 - 16), Large (18 - 20)

Pink-Black-Lace White-Denim-Lace Nude-Nude-Lace White-White-Lace
£6.00
Full  

Pretty Polly Erin Brazilian Brief

Highlights:


Available Sizes:
Medium (UK 14 - 16), Large (UK 18- 20)

Erin-Black-Lace
£6.00
Full  

Pretty Polly Imogen Brazilian Brief

Highlights:


Available Sizes:
Small (10 - 12), Large (16 - 18)

Nude
£6.00
Full  

Lepel Amalfi Brazilian Brief

Highlights:


Available Sizes:
UK 8, UK 14, UK 16

Black-Rose-Gold
£19.00
Full  

Janira Magic Band Brazilian Brief

Highlights:


Available Sizes:
Small, Medium, Large

Black Nougat Bruma Rose Nacar White
£16.00
Full  
Wonderbra Refined Glamour Silver Brazilian Brief Thumbnail
SALE

Wonderbra Refined Glamour Silver Brazilian Brief

Highlights:


Available Sizes:
Large

Excalibur-Silver
£16.00 £10.00
Full  

Wonderbra Sexy Brazilian Brief

Highlights:


Available Sizes:
Small, Large, X Large

Black Scarlett-Berry
£11.00
Full  

Maison Lejaby Gaby Lace Tanga Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Nuit-Noire
£35.00
Full  

Lepel Lyla Brazilian Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 14, UK 16

Black Nude White
£14.00
Full  
Pretty Polly Amber Brazilian Brief Thumbnail
SALE

Pretty Polly Amber Brazilian Brief

Highlights:


Available Sizes:
Large (18 - 20)

Slate
£6.00 £4.00
Full  
Pretty Polly Isabelle Brazilian Brief Thumbnail
SALE

Pretty Polly Isabelle Brazilian Brief

Highlights:


Available Sizes:
Small (10 - 12)

Dark-Denim
£6.00 £4.00
Full  

Promise Luxury Aida Brazilian Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Aida-Iris
£24.00
Full  

Promise Luxury La Traviata Brazilian Brief

Highlights:


Available Sizes:
Medium, Large

Black
£25.00
Full  

Wonderbra Twin Pack Brazilian Brief

Highlights:


Available Sizes:
Medium

White-Black
£13.00
Full  

Lepel London Charlie Brazilian Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14

Black Red
£10.00
Full  
Promise Luxury Osaka Brazilian Brief Thumbnail
SALE

Promise Luxury Osaka Brazilian Brief

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16)

Azul-Print
£35.00 £28.00
Full  

Dreamgirl Lace Open Crotch Hipster Brief With Satin Bow Details

Highlights:


Available Sizes:
Small, Large

Turquoise-Lace
£9.00
Full  
Pretty Polly Katrina Soft Touch Brazilian Briefs 3PP Thumbnail
SALE

Pretty Polly Katrina Soft Touch Brazilian Briefs 3PP

Highlights:


Available Sizes:
Large (18 - 20)

Nude-Pink
£10.00 £8.00
Full  
Pretty Polly Lola Brazilian Brief Thumbnail
SALE

Pretty Polly Lola Brazilian Brief

Highlights:


Available Sizes:
Large (UK 18- 20)

Pink Nude White
£6.00 £4.00
Full  

Aubade Idylle Parisienne Saint Tropez Brief

Highlights:


Available Sizes:
X Large - UK 16

Gardenia
£42.00
Full  

Dreamgirl Cross-Dye Lace Cheeky Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black-Red Black-Gold
£10.00
Full  

Dreamgirl Lace Cheeky Hipster Brief

Highlights:


Available Sizes:
Small, Large, X Large

Black Red Turquoise
£9.00
Full  
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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