Briefs

Chantelle Pont Neuf Brazilian Limited Edition Brief Thumbnail
NEW

Chantelle Pont Neuf Brazilian Limited Edition Brief

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Available Sizes:
Large, X Large

Raspberry
£29.00
Chantelle Hedona Bikini Brief Thumbnail
NEW

Chantelle Hedona Bikini Brief

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Available Sizes:
Medium, Large, X Large

Black Skin White
£22.00
Lascana Fabiola Brief Thumbnail
SALE

Lascana Fabiola Brief

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Available Sizes:
UK 6-8, UK 14-16

Black-Gold
£23.00 £18.00

Lascana Sorana Brief

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Available Sizes:
UK 6-8

Black-Skin
£20.00

Lascana Melissa Brief

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Available Sizes:
UK 6-8, UK 14-16

Blue-Grey
£23.00

Lascana Luisa Brief

Highlights:


Available Sizes:
UK 6-8, UK 14-16

Bordeaux-Black
£17.00
Hanky Panky Holiday Blossom Brazilian Bikini Brief Thumbnail
NEW

Hanky Panky Holiday Blossom Brazilian Bikini Brief

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Available Sizes:
Small, Medium, Large

Holiday-Blossom
£43.00

Promise Luxury Sophie Brazilian Brief

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Available Sizes:
Small - UK 10, Large - UK 14

Petrol-Blue
£20.00

Bluebella Bailey Brief

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Available Sizes:
UK 14, UK 16

Black
£14.00

Pretty Polly Lola Two Tone Brazilian Brief

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Available Sizes:
Small (UK 10 - 12)

Denim-Grey
£6.00 £4.00

Pretty Polly Amy Brazilian Brief

Highlights:


Available Sizes:
Small (10 - 12), Medium (14 - 16), Large (18 - 20)

Pink-Black-Lace White-Denim-Lace Nude-Nude-Lace White-White-Lace
£6.00

Pretty Polly Erin Brazilian Brief

Highlights:


Available Sizes:
Medium (UK 14 - 16), Large (UK 18- 20)

Erin-Black-Lace
£6.00

Pretty Polly Imogen Brazilian Brief

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Available Sizes:
Small (10 - 12), Medium (14 - 16), Large (16 - 18)

Black Nude
£6.00

Lepel Amalfi Brazilian Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14, UK 16

Black-Rose-Gold
£19.00

Janira Magic Band Brazilian Brief

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Available Sizes:
Small, Medium, Large

Black Nougat Bruma Rose Nacar White
£16.00

Wonderbra Refined Glamour Silver Brazilian Brief

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Available Sizes:
Medium, Large

Excalibur-Silver
£16.00

Wonderbra Sexy Brazilian Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Scarlett-Berry
£11.00

Maison Lejaby Gaby Lace Tanga Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Nuit-Noire
£35.00

Lepel Lyla Brazilian Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 14, UK 16

Black Nude White
£14.00
Pretty Polly Amber Brazilian Brief Thumbnail
SALE

Pretty Polly Amber Brazilian Brief

Highlights:


Available Sizes:
Large (18 - 20)

Slate
£6.00 £4.00

Pretty Polly Isla Brazilian Brief

Highlights:


Available Sizes:
Large (18 - 20)

Black
£6.00

Pretty Polly Isabelle Brazilian Brief

Highlights:


Available Sizes:
Small (10 - 12)

Dark-Denim
£6.00

Promise Luxury Aida Brazilian Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Aida-Iris
£24.00

Promise Luxury La Traviata Brazilian Brief

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Available Sizes:
Medium, Large

Black
£25.00

Wonderbra Twin Pack Brazilian Brief

Highlights:


Available Sizes:
Medium, Large

White-Black
£13.00
Lepel London Charlie Brazilian Brief Thumbnail
Save 20% - Limited Time

Lepel London Charlie Brazilian Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14

Black Red
£10.00 £8.00
Lepel London Sophia Brazilian Brief Thumbnail
Save 20% - Limited Time

Lepel London Sophia Brazilian Brief

Highlights:


Available Sizes:
UK 12

Black
£10.00 £8.00
Promise Luxury Osaka Brazilian Brief Thumbnail
SALE

Promise Luxury Osaka Brazilian Brief

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16)

Azul-Print
£35.00 £28.00

Dreamgirl Lace Open Crotch Hipster Brief With Satin Bow Details

Highlights:


Available Sizes:
Small, Medium, Large

Purple-Lace Red-Lace Turquoise-Lace White-Lace
£9.00
Pretty Polly Katrina Soft Touch Brazilian Briefs 3PP Thumbnail
SALE

Pretty Polly Katrina Soft Touch Brazilian Briefs 3PP

Highlights:


Available Sizes:
Large (18 - 20)

Grey-Marl Nude-Pink
£10.00 £8.00
Pretty Polly Chloe Brazilian Brief Thumbnail
SALE

Pretty Polly Chloe Brazilian Brief

Highlights:


Available Sizes:
Medium (14 - 16)

Neutral-Pewter
£6.00 £4.00
Pretty Polly Lola Brazilian Brief Thumbnail
SALE

Pretty Polly Lola Brazilian Brief

Highlights:


Available Sizes:
Medium (UK 14 - 16), Large (UK 18- 20)

Coral Pink Nude White
£6.00 £4.00
Aubade Idylle Parisienne Saint Tropez Brief Thumbnail
SALE

Aubade Idylle Parisienne Saint Tropez Brief

Highlights:


Available Sizes:
X Large - UK 16

Gardenia
£66.00 £48.00

Dreamgirl Cross-Dye Lace Cheeky Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black-Red Black-Gold
£10.00

Dreamgirl Lace Cheeky Hipster Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Red Turquoise
£9.00
Leg Avenue 2 Piece Strappy Bra and Panty Set Thumbnail
SALE

Leg Avenue 2 Piece Strappy Bra and Panty Set

Highlights:


Available Sizes:
Small/Medium - UK 10-14, Medium/Large - UK 12-16

Hot-Pink Racy-Red
£35.00 £25.00
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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