Briefs

Aubade Nudessence Brief

Highlights:


Available Sizes:
Medium, XX Large

Black
£30.00
Full  

Aubade Precieux Amour Thong

Highlights:


Available Sizes:
Large, X Large

Rouge-Black
£42.00
Full  

Promise Luxury Osaka Brazilian Brief

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16)

Azul-Print
£21.00
Full  

Promise Luxury Nocturno Bikini Brief

Highlights:


Available Sizes:
Medium (UK 12), Large (UK14)

Black-Nocturno-Print
£16.00
Full  

Aubade Fleurs De Plaisir St Tropez Brief

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14

Fleurs-Ebene
£39.00
Full  

Aubade Fleurs De Plaisir Thong Brief

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14

Fleurs-Ebene
£34.00
Full  

Aubade Secret De Charme St Tropez Brief

Highlights:


Available Sizes:
Large, X Large

Opal
£39.00
Full  

Aubade Passion Nocturne Saint Tropez Brief

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16)

Natural-Black
£42.00
Full  

Dreamgirl Lace Open Crotch Hipster Brief With Satin Bow Details

Highlights:


Available Sizes:
Small, Large

Turquoise-Lace
£9.00
Full  
Gossard Carmen Brief Thumbnail
40% OFF!

Gossard Carmen Brief

Highlights:


Available Sizes:
X Large

Blush-Black
£15.00 £9.00
Full  

Maison Lejaby Velvet Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Black Ivory
£40.00
Full  

Maison Lejaby Satine Full Brief

Highlights:


Available Sizes:
Medium, Large, X Large, XX Large

Noir Blue-Klein Aurore
£38.00
Full  

Maison Lejaby Satine Bikini Brief

Highlights:


Available Sizes:
Medium, Large, X Large

Noir Blue-Klein Aurore
£32.00
Full  
Pretty Polly Katrina Soft Touch Brazilian Briefs 3PP Thumbnail
SALE

Pretty Polly Katrina Soft Touch Brazilian Briefs 3PP

Highlights:


Available Sizes:
Large (18 - 20)

Nude-Pink
£10.00 £8.00
Full  
Pretty Polly Lola Brazilian Brief Thumbnail
SALE

Pretty Polly Lola Brazilian Brief

Highlights:


Available Sizes:
Large (UK 18- 20)

Pink Nude White
£6.00 £4.00
Full  

PrimaDonna Eternal Full Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16), XX Large (UK 18)

Patine Natural
£32.00
Full  

Hanky Panky Signature Lace Original Rise Thong

Highlights:


Available Sizes:
One Size

Black Navy Granite Bliss Chai Ivory White
£22.00
Full  

Hanky Panky Signature Lace Boy Short

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black Granite Navy Midnight-Blue Laguna-Blue Agave-Green Zest-Yellow Clementine Peachy-Keen Ripe-Watermelon Fiery-Red Red Raspberry-Ice Lavender-Sachet Bliss Chai Ivory White Pink-Sands Bright-Aqua Pink-Lady
£35.00
Full  
Maison Lejaby Miss Lejaby Bikini Brief Thumbnail
SALE

Maison Lejaby Miss Lejaby Bikini Brief

Highlights:


Available Sizes:
Small (UK 10), Large (UK 14)

Black Extra-Peach
£30.00 £21.00
Full  

Janira Greta Shorty

Highlights:


Available Sizes:
Large (UK 14)

Black
£18.00
Full  

Janira Magic Band Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Nougat Nacar Rose Bruma White
£17.00
Full  

Aubade A L Amour Italian Brief

Highlights:


Available Sizes:
Small (UK 10), X Large (UK 16)

Noir Nacre
£39.00
Full  

Aubade A L Amour St Tropez Brief

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large

Noir
£42.00
Full  

PrimaDonna Madam Butterfly Luxury Thong

Highlights:


Available Sizes:
Medium (UK 12)

Glossy-Pink
£23.00
Full  

Promise Brides Gift Garter Band And Brief Set

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Off-White
£19.00
Full  
Empreinte Irina Brief Thumbnail
HALF PRICE!

Empreinte Irina Brief

Highlights:


Available Sizes:
Small

Brume-Rosee Ivory
£46.00 £23.00
Full  
Empreinte Irina Shorty Thumbnail
HALF PRICE!

Empreinte Irina Shorty

Highlights:


Available Sizes:
Small, Medium, Large

Brume-Rosee Ivory
£50.00 £25.00
Full  

La Marquise Comfort Stretch Maxi Brief 3 Pack

Highlights:


Available Sizes:
UK 12, UK 14, UK 22

Black White
£7.00
Full  

La Marquise Comfort Stretch Lacy Maxi Brief 3 Pack

Highlights:


Available Sizes:
UK 20, UK 22

White
£8.00
Full  

Felina Conturelle Perfect Feeling Panty Brief

Highlights:


Available Sizes:
UK 14, UK 16, UK 18

Black Sand
£33.00
Full  

Felina Conturelle Perfect Feeling High Waist Brief

Highlights:


Available Sizes:
UK 8, UK 10, UK 12, UK 14, UK 16, UK 18, UK 20, UK 22

Black Sand
£35.00
Full  

Aubade Wandering Love Saint Tropez Brief

Highlights:


Available Sizes:
Medium (UK 12), Large (UK 14), X Large (UK 16)

Black White
£39.00
Full  

Anita Rosa Faia Cleancut Hipster Brief

Highlights:


Available Sizes:
UK 14 (34), UK 16 (36), UK 18 (38)

Desert White
£15.00
Full  

Mimi Holliday Spin Dizzy Comfort Knicker

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14, X Large - UK 16

Pale-Lemon
£19.00
Full  

Mimi Holliday Spin Dizzy Classic Thong

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14

Pale-Lemon
£16.00
Full  
Dominique Adele Control Hi Waist Brief Thumbnail
Save 20%

Dominique Adele Control Hi Waist Brief

Highlights:


Available Sizes:
X Large (UK 16)

Nude
£39.00 £31.20
Full  
ITEM m6 Shape High Waisted Brief Thumbnail
Save £20

ITEM m6 Shape High Waisted Brief

Highlights:


Available Sizes:
Small, Large

Black Nude
£49.00 £29.00
Full  
Anita Comfort Ancona High Brief Thumbnail
SALE

Anita Comfort Ancona High Brief

Highlights:


Available Sizes:
Large (UK 14)

Silver-Night
£28.00 £21.00
Full  

Marie Jo Jane Thong

Highlights:


Available Sizes:
Large (UK 14)

Black
£29.00
Full  

Aubade Rive Gauche Passion Thong Brief

Highlights:


Available Sizes:
Large - UK 14

Black
£29.00
Full  

Maison Lejaby Gaby Full Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Nuit-Noire Smoky-Pink White
£40.00
Full  

Mimi Holliday Zodiac Sexy Brief

Highlights:


Available Sizes:
Medium - UK 12, Large - UK 14

Black
£17.00
Full  

Mimi Holliday Zodiac Mini Boy Short

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12, Large - UK 14

Black
£18.00
Full  

Wolford Skin String

Highlights:


Available Sizes:
Small, Medium, Large

Black Nude
£30.00
Full  

Wolford Skin Panty

Highlights:


Available Sizes:
Small, Medium, Large

Black Nude
£45.00
Full  

Wolford Cotton Contour Control Panty

Highlights:


Available Sizes:
42 - UK Dress 14, 44 - UK Dress 16, 46 - UK Dress 18

Black Rose-Tan
£75.00
Full  

Empreinte Melody Shorty

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Gold
£55.00
Full  

Empreinte Melody Thong

Highlights:


Available Sizes:
Medium (UK 12), X Large (UK 16)

Black Gold
£35.00
Full  

Empreinte Cassiopee Shorty

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Rose-Sauvage Silk
£51.00
Full  

Empreinte Cassiopee Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Silk
£40.00
Full  

Empreinte Cassiopee Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Black Rose-Sauvage Silk
£39.00
Full  
Oroblu Temptation Double Skin Thong Thumbnail
SALE

Oroblu Temptation Double Skin Thong

Highlights:


Available Sizes:
2 - UK 8, 3 - UK 10, 4 - UK 12

Black
£30.00 £25.00
Full  
Oroblu Temptation Strass Thong Thumbnail
SALE

Oroblu Temptation Strass Thong

Highlights:


Available Sizes:
2 - UK 8

Red-11
£30.00 £25.00
Full  

Empreinte Thalia Shorty

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Caramel Candy Perle
£44.00
Full  

Empreinte Thalia Thong

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Caramel Candy Perle
£43.00
Full  

Empreinte Thalia Full Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14)

Caramel Candy Perle
£43.00
Full  
Maison Lejaby Rosae Tanga Brief Thumbnail
SALE

Maison Lejaby Rosae Tanga Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12)

Black Tango
£52.00 £42.00
Full  
Maison Lejaby Rosae Bikini Brief Thumbnail
SALE

Maison Lejaby Rosae Bikini Brief

Highlights:


Available Sizes:
Small (UK 10), Large (UK 14), X Large (UK 16)

Black Tango
£52.00 £32.00
Full  

Maison Lejaby Invisibles Full Brief

Highlights:


Available Sizes:
Small, Medium (UK 12), Large (UK 14), X Large (UK 16), XX Large

Black Power-Skin Lys-Ivory White
£29.00
Full  

Maison Lejaby Invisibles Bikini Brief

Highlights:


Available Sizes:
Small (UK10), Medium (UK12), Large (UK 14), X Large (UK 16)

Black Peau Power-Skin White
£25.00
Full  

Maison Lejaby Gaby Bikini Brief

Highlights:


Available Sizes:
Small (UK 10), Medium (UK 12), Large (UK 14), X Large (UK 16)

Black Nuit-Noire Smokey-Pink White
£33.00
Full  

Aubade Idylle Parisienne Saint Tropez Brief

Highlights:


Available Sizes:
X Large - UK 16

Gardenia
£42.00
Full  
Dreamgirl Hipster Lace Thong Thumbnail
25% OFF!

Dreamgirl Hipster Lace Thong

Highlights:


Available Sizes:
One Size

Red
£8.00 £6.00
Full  

Aubade Jardin Des Delices Saint Tropez Brief

Highlights:


Available Sizes:
Large - UK 14

Pandore
£29.00
Full  

PrimaDonna Divine Thong

Highlights:


Available Sizes:
Small - UK 10, Medium - UK 12

Black Venus
£20.00
Full  

PrimaDonna Divine Maxi Brief

Highlights:


Available Sizes:
Medium - UK 12, Large - UK 14, 2X Large - UK 18, 3X Large - UK 20

Venus Submarine
£28.00
Full  

PrimaDonna Divine Midi Brief

Highlights:


Available Sizes:
Small - UK 10, Large - UK 14, X Large - UK 16, 2X Large - UK 18, 3X Large - UK 20

Black Submarine Venus
£26.00
Full  
Blush Harlow Lace Hipster Brief Thumbnail
Save 40%

Blush Harlow Lace Hipster Brief

Highlights:


Available Sizes:
X Large - UK 16-18

French-Blue
£26.00 £15.60
Full  
Blush Harlow Lace Thong Thumbnail
Save 40%

Blush Harlow Lace Thong

Highlights:


Available Sizes:
X Large - UK 16-18

French-Blue
£24.00 £14.40
Full  

Dreamgirl Cross-Dye Lace Cheeky Brief

Highlights:


Available Sizes:
Small, Medium, Large, X Large

Black-Red Black-Gold
£10.00
Full  

Dreamgirl Cross-Dye Lace Thong

Highlights:


Available Sizes:
Small, 1XL/2XL

Black-Gold
£9.00
Full  

Dreamgirl Lace Cheeky Hipster Brief

Highlights:


Available Sizes:
Small, Large

Black Red
£9.00
Full  
Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History

First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief. But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry atUKSwimwear.com and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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