Maidenform Shapewear is known for some of the most effective and high quality shapewear around. It is renowned for its quality and its incredible fit, with some of the best structure and support in the world of shapewear and shaping underwear. Their shapewear is high quality and truly some of the best for sculpting your figure and shaping your body just the way you want, without sacrificing comfort. All their items are known for effectiveness first, but they never sacrifice comfort, and you will feel just as free wearing them as if you had nothing on at all.
Maidenform is one of the most well known names in the world of shapewear. This designer is famed for their stunning array of designs that are as practical as they are comfortable, and as effective as they are affordable. Beginning in 1922, they began life as a maker of all things lingerie orientated. A few short years later though, they were completely converted to the production of other types of garments, namely webbings and belts and canvas pouches for the war effort. They even pioneered what they dubbed the pigeon bra, a device used to keep a bird attached to a soldiers front in a little pocket, so they could send a pigeon back to base with a message. After the war, Maidenform shapewear resumed its usual business of ladies' underwear. It has been based in Bayonne, New Jersey in the United States its entire existence, until their move to a bigger facility in 2007. As for their range, they are one of the most varied and accomplished designers in the world of shapewear and lingerie. They have practical shaping underwear, luxurious lacy pieces, sports bras that are as stylish and chic as they are supportive. Really every type of lingerie you can name. Maidenform Shapewear is no longer just shapewear, although much of their range features figure sculpting elements to this day.