Pour Moi is one of the most exciting brands in our range, mainly because they have such a closely intertwined history with UK Lingerie.
They were founded in 2005, the same year that we were and they actually began in our very own home town of Macclesfield, Cheshire. For many years we didn't even know that they were located in the same complex of offices and warehouse units that we occupied! This is quite the case of serendipity, and when we found out that this rising star of lingerie and swimwear was just a few corridors away, we paid them a visit.
Their head offices have moved since, as have ours, but the founder of Pour Moi instantly became our favourite neighbour. They began shipping their goods to us, or should we say they began sending one of their warehouse people downstairs with a few boxes for us each week, and their range has been a constant and popular fixture ever since.
We feel like Pour Moi has grown up with us too, starting with just one person and the vision of starting an affordable and high quality lingerie brand. More than a decade later and this designer does every kind of garment you can think of in the lingerie and swimwear sector and even has its own bricks and mortar stores in several UK cities that carry some of their items.
This story very much reflects our own, growing from two people with a vision to a team of more than a dozen, from one tiny office with enough room for two or three bookshelves of stock and a computer to a warehouse of nearly 5,000 square feet. This parallel journey is something that makes the people at Pour Moi think very much as we do, and we get along famously because of it.
This closeness also means their values are similar to ours, such as making sure that a customer receives the very best item they can for the money they have spent. With many designers you will spend £40 and get a bra worth half as much. If you are lucky, you will get exactly what you pay for. But with Pour Moi, if you want the £40 bra, you might find you are only paying £25 for it.
This is why we love this designer, because they know that it is a wonderful thing to find yourself discovering a true gem, and we all love that moment when we get an item that you've never tried before and it completely exceeds your expectations. This is true for Pour Moi in every way. The fit is far better than you might expect from a designer that sells their items at this price point.